Fresh Vegetables - Israel

Israel

Highlights

Revenue in the Fresh Vegetables market amounts to US$4.03bn in 2024. The market is expected to grow annually by 5.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$432.90 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 1.90bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 173.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Israel is experiencing minimal growth, influenced by factors such as changing consumer preferences, competition from imported products, and fluctuations in agricultural production. Health trends and sustainability concerns continue to shape market dynamics.

Customer preferences: Consumers in Israel's Fresh Vegetables Market are increasingly favoring locally sourced and organic produce, driven by a growing awareness of health and environmental sustainability. This shift is particularly evident among younger demographics who prioritize quality and nutritional value over price. Additionally, the rise of plant-based diets influences purchasing decisions, leading to higher demand for diverse vegetable options. Cultural elements, such as Mediterranean culinary traditions, also play a significant role in shaping preferences for fresh, seasonal vegetables in everyday meals.

Trends in the market: In Israel, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, as consumers increasingly prioritize health and sustainability. This trend is particularly pronounced among younger generations who seek high-quality, nutrient-rich options over cheaper alternatives. The popularity of plant-based diets further fuels demand for a wider variety of vegetables, while Mediterranean culinary traditions continue to influence preferences for fresh, seasonal ingredients. These developments present opportunities for local farmers and retailers to innovate and engage with health-conscious consumers, shaping the future of the industry.

Local special circumstances: In Israel, the Fresh Vegetables Market is significantly shaped by its Mediterranean climate and diverse agricultural practices, enabling year-round cultivation of a wide variety of vegetables. Cultural influences, such as the emphasis on fresh, seasonal ingredients in traditional cuisine, drive consumer preferences for quality produce. Additionally, government regulations promoting organic farming and sustainability initiatives bolster the market's growth. These unique local factors create a vibrant landscape for innovation, allowing farmers and retailers to cater to health-conscious consumers seeking premium, locally sourced vegetables.

Underlying macroeconomic factors: The Fresh Vegetables Market in Israel is influenced by macroeconomic factors such as national economic stability, consumer spending power, and global agricultural trends. A strong economy encourages higher disposable income, leading to increased demand for fresh, quality produce. Additionally, global trends towards health and sustainability push local farmers to innovate and adopt organic practices, aligning with consumer preferences. Fiscal policies promoting agricultural subsidies and investments in infrastructure enhance market efficiency. Moreover, international trade agreements facilitate access to diverse vegetable varieties, further enriching the local market landscape. These elements collectively shape a dynamic environment for the fresh vegetables sector in Israel.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.