Margarine - Israel | Statista Market Forecast

Revenue in the Margarine market amounts to US$245.10m in 2024. The market is expected to grow annually by 6.04% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$26.32 are generated in 2024.
In the Margarine market, volume is expected to amount to 51.11m kg by 2029. The Margarine market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 4.54kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Israel is experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier alternatives, increased competition from butter products, and evolving dietary trends among the population.

Customer preferences: In Israel, consumers are gravitating towards plant-based and healthier fat alternatives, driven by a growing awareness of nutrition and wellness. This shift is reflected in the rising popularity of spreads made from avocados, nuts, and seeds, which cater to health-conscious individuals, particularly among younger demographics. Additionally, the influence of Mediterranean and vegan diets is reshaping preferences, prompting manufacturers to innovate with cleaner labels and organic ingredients, thereby enhancing the appeal of margarine products in a competitive market landscape.

Trends in the market: In Israel, the Margarine Market within the Oils & Fats sector is experiencing a notable shift towards healthier fat alternatives, as consumers increasingly seek options that align with their wellness goals. The rise of plant-based spreads, particularly those derived from avocados, nuts, and seeds, reflects a broader trend towards nutrition-conscious eating, especially among younger consumers. This demand is prompting manufacturers to innovate with organic and cleaner label products, enhancing their market appeal. The influence of Mediterranean and vegan diets is further transforming consumer preferences, urging industry stakeholders to adapt their offerings and marketing strategies to remain competitive in this evolving landscape.

Local special circumstances: In Israel, the Margarine Market within the Oils & Fats sector is influenced by the country's diverse culinary traditions and health-focused lifestyle. The Mediterranean diet, rich in healthy fats, shapes consumer preferences, driving demand for margarine alternatives that emphasize natural ingredients. Additionally, Israel's robust start-up culture fosters innovation in food technology, leading to the development of unique plant-based spreads. Regulatory support for health-oriented products encourages manufacturers to create cleaner label options, further enhancing market dynamics and aligning with the local emphasis on wellness and sustainability.

Underlying macroeconomic factors: The Margarine Market within the Oils & Fats sector in Israel is significantly influenced by macroeconomic factors such as national economic health, consumer spending patterns, and global commodity prices. As the Israeli economy shows resilience with steady GDP growth, disposable incomes rise, allowing consumers to seek higher-quality, health-oriented products. Moreover, fluctuations in global oilseed prices directly impact margarine production costs. Fiscal policies promoting local agriculture and sustainability initiatives encourage innovation in healthier margarine alternatives. Additionally, international trade agreements enhance access to diverse raw materials, further shaping consumer preferences and market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.