Pet Food - Israel

  • Israel
  • Revenue in the Pet Food market amounts to US$336.50m in 2024. The market is expected to grow annually by 2.46% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$59,740m in 2024).
  • In relation to total population figures, per person revenues of US$36.14 are generated in 2024.
  • In the Pet Food market, volume is expected to amount to 97.85m kg by 2029. The Pet Food market is expected to show a volume growth of 0.8% in 2025.
  • The average volume per person in the Pet Food market is expected to amount to 10.2kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

 
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Analyst Opinion

The Pet Food market in Israel has seen minimal growth due to factors such as low pet ownership rates and a lack of awareness about the benefits of premium pet food. However, increasing health consciousness and the convenience of online shopping may drive future growth.

Customer preferences:
As pet ownership continues to rise in Israel, there is a growing demand for healthier and more natural pet food options. This trend is driven by a shift towards more holistic and mindful approaches to pet care, with pet owners looking for products made with high-quality, locally-sourced ingredients. Additionally, there is a growing interest in personalized pet food options, as owners seek to cater to their pets' unique dietary needs and preferences. This has led to the emergence of subscription-based pet food services and customizable meal plans, reflecting the increasing importance of pets as family members in Israeli culture.

Trends in the market:
In Israel, the Pet Food Market is experiencing a surge in demand for organic and natural pet food products, driven by the growing awareness of pet health and wellness. This trend is expected to continue as pet owners prioritize high-quality and nutritious food for their furry companions. Additionally, there is a rising demand for personalized and customized pet food options, catering to specific dietary needs and preferences. These trends present opportunities for pet food manufacturers to expand their product offerings and tap into the growing market. However, it also poses challenges for traditional pet food companies to adapt to changing consumer preferences and stay competitive in the market.

Local special circumstances:
In Israel, the Pet Food Market is heavily influenced by the country's strict kosher laws and cultural preferences. This has led to a focus on high-quality, natural ingredients and a limited selection of non-kosher options. Additionally, the small size of the country and limited land for agriculture has resulted in a reliance on imported ingredients, leading to higher prices for pet food. The regulatory environment also plays a role, with strict labeling requirements and a ban on certain ingredients, such as pork, affecting product availability and sales.

Underlying macroeconomic factors:
The Pet Food Market within The Food market in Israel is also impacted by macroeconomic factors such as consumer spending patterns, inflation rates, and government policies. For instance, as Israel's economy continues to experience growth and stability, consumers have more disposable income to spend on pet food products. Additionally, government initiatives to promote healthy eating habits and pet ownership have also contributed to the growth of the pet food market in Israel. However, factors such as fluctuating exchange rates and rising production costs can also impact market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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