Butter - Moldova | Statista Market Forecast

Revenue in the Butter market amounts to US$40.77m in 2024. The market is expected to grow annually by 5.68% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$12.24 are generated in 2024.
In the Butter market, volume is expected to amount to 2.25m kg by 2029. The Butter market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.66kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market in Moldova is experiencing minimal growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards healthier alternatives, and limited production capacity within the Oils & Fats sector of The Food market.

Customer preferences: Consumers in Moldova are increasingly gravitating towards plant-based alternatives, driven by a growing awareness of health and sustainability. This shift reflects a cultural movement towards healthier lifestyles, particularly among younger demographics who prioritize nutrition and environmental impact. Additionally, the rise of urbanization is influencing dietary choices, as busy lifestyles lead to a preference for convenient, ready-to-use products. Consequently, traditional butter consumption is declining, with many opting for margarine and other spreads that align with their evolving values and health-conscious priorities.

Trends in the market: In Moldova, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards plant-based spreads, reflecting a broader trend driven by health consciousness and environmental sustainability. As consumers, particularly younger generations, prioritize nutritional value and eco-friendly options, traditional butter consumption is declining. The rise of urban living further accelerates this trend, with busy lifestyles leading to increased demand for convenient, ready-to-use alternatives like margarine. This evolution presents both challenges and opportunities for industry stakeholders, urging them to innovate and adapt their product offerings to meet changing consumer preferences.

Local special circumstances: In Moldova, the Butter Market within the Oils & Fats sector is influenced by a rich dairy heritage and local agricultural practices that prioritize traditional butter production. However, the shift towards plant-based spreads is gaining traction, particularly among urban consumers who are increasingly aware of health and sustainability. Regulatory initiatives promoting healthy eating are also encouraging this transition. Additionally, the country's diverse climate and fertile land allow for the cultivation of various oilseeds, providing an opportunity for local producers to innovate and offer regionally sourced alternatives that resonate with consumer preferences.

Underlying macroeconomic factors: The Butter Market in Moldova's Oils & Fats sector is shaped by several macroeconomic factors, including the overall health of the national economy, consumer purchasing power, and global commodity prices. Economic stability and growth encourage higher disposable incomes, leading to increased demand for premium butter products. Conversely, inflationary pressures can affect affordability and shift consumer preferences towards more economical alternatives. Additionally, international trade agreements and export policies can influence local production costs and pricing strategies. The rising global trend of health-conscious eating habits further propels local producers to adapt, fostering innovation in butter alternatives that align with changing consumer demands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.