Fresh Fruits - Moldova | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$351.40m in 2024. The market is expected to grow annually by 7.03% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$105.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 101.90m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 28.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Moldova is witnessing modest growth, influenced by factors such as changing consumer preferences, a growing emphasis on health and nutrition, and seasonal availability of various fruit types, which collectively shape market dynamics.

Customer preferences: Consumers in Moldova are increasingly prioritizing fresh, locally-sourced fruits as part of a broader shift towards sustainable eating habits. This trend is influenced by a growing awareness of health and nutrition, particularly among younger generations who value organic and non-GMO produce. Additionally, demographic shifts, including urbanization and a rising middle class, are driving demand for convenient, ready-to-eat fruit options. Cultural events and traditional recipes featuring seasonal fruits are also gaining popularity, further shaping consumer preferences in the fresh fruits market.

Trends in the market: In Moldova, the Fresh Fruits Market is experiencing a notable rise in demand for organic and locally-sourced produce, driven by heightened consumer awareness of health and nutrition. This trend is particularly evident among younger demographics, who favor sustainable and non-GMO options. Urbanization and a burgeoning middle class are also contributing to the popularity of convenient, ready-to-eat fruit products. Furthermore, cultural events and seasonal recipes are reinforcing the significance of fresh fruits, prompting industry stakeholders to adapt their offerings and marketing strategies to align with evolving consumer preferences.

Local special circumstances: In Moldova, the Fresh Fruits Market is shaped by its fertile soil and favorable climate, allowing for diverse fruit cultivation. The emphasis on traditional agricultural practices, combined with a strong cultural heritage of fruit consumption, drives local demand. Regulatory support for organic farming enhances the appeal of sustainable produce. Additionally, the rise of farmers' markets and community-supported agriculture fosters direct connections between consumers and producers, reinforcing the preference for fresh, locally-sourced fruits. This unique blend of factors distinguishes Moldova's market dynamics from those in other regions.

Underlying macroeconomic factors: The Fresh Fruits Market in Moldova is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and overall economic stability. Moldova's national economic health, characterized by moderate GDP growth and investment in agricultural technologies, enhances fruit production and competitiveness. Furthermore, favorable trade agreements with EU countries facilitate access to broader markets, promoting exports of Moldovan fruits. Fiscal policies supporting rural development and sustainable farming practices encourage investment in organic fruit cultivation. Global trends towards healthier eating and sustainable agriculture also drive local demand for fresh, organic produce, positioning Moldova favorably in the international market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.