Alcoholic Drinks - Moldova

The Alcoholic Drinks market in Moldova has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Moldova, known for its wine production, has a strong tradition and culture of alcoholic drinks consumption.

Customer preferences: Moldovans have a long-standing tradition of consuming alcoholic drinks, particularly wine. Wine is deeply ingrained in Moldovan culture and is often enjoyed during social gatherings and celebrations. This preference for wine is reflected in the market, with wine being the most popular alcoholic drink in Moldova. However, there has been a growing interest in other types of alcoholic drinks, such as beer and spirits, particularly among younger consumers. This shift in preferences can be attributed to changing lifestyles and the influence of Western culture.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Moldova is the increasing demand for premium and craft alcoholic drinks. Consumers are becoming more discerning and are willing to pay a premium for higher quality products. This trend is particularly evident in the wine segment, where there is a growing demand for premium and boutique wines. In addition, there has been a rise in the popularity of craft beer and artisanal spirits, as consumers seek unique and locally-produced products. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic drinks. Health-conscious consumers are looking for alternatives to traditional alcoholic drinks, and this has led to an increase in the demand for low-alcohol and non-alcoholic options. This trend is driven by a desire to lead a healthier lifestyle and avoid the negative effects of excessive alcohol consumption.

Local special circumstances: Moldova has a rich history and tradition of winemaking, and this has contributed to the development of the Alcoholic Drinks market in the country. The favorable climate and fertile soil make Moldova an ideal location for grape cultivation, and the country is known for its high-quality wines. The wine industry in Moldova is supported by a strong network of vineyards, wineries, and wine producers, which has helped to establish the country as a key player in the global wine market.

Underlying macroeconomic factors: The Alcoholic Drinks market in Moldova is also influenced by underlying macroeconomic factors. Economic growth, rising disposable incomes, and increasing urbanization have contributed to the growth of the market. As the economy continues to develop, consumers have more purchasing power and are able to spend more on alcoholic drinks. In addition, the growing urban population has led to an increase in the number of bars, restaurants, and entertainment venues, which has further fueled the demand for alcoholic drinks. In conclusion, the Alcoholic Drinks market in Moldova is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for premium and craft alcoholic drinks, as well as low-alcohol and non-alcoholic options, is driving the market forward. The rich tradition of winemaking and favorable macroeconomic conditions in Moldova have also contributed to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.