Fresh Fruits - Jamaica | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$334.30m in 2024. The market is expected to grow annually by 7.33% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$118.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 144.60m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 45.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Jamaica is witnessing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from imported fruits. Increased awareness of health benefits is also driving demand for local produce.

Customer preferences: Consumers in Jamaica are increasingly gravitating towards locally sourced fresh fruits, driven by a desire for healthier lifestyles and a growing awareness of the nutritional benefits of organic produce. Younger demographics, influenced by social media, are opting for vibrant, exotic fruits that not only enhance their diet but also serve as visually appealing additions to their online presence. Additionally, there is a rising interest in sustainable farming practices, prompting consumers to support local farmers who prioritize eco-friendly methods, reinforcing cultural ties and community engagement.

Trends in the market: In Jamaica, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced produce, as consumers prioritize health and wellness. The trend is particularly pronounced among younger generations, who are increasingly drawn to vibrant and exotic fruits that enhance both their diets and social media presence. Additionally, there is a heightened emphasis on sustainable farming practices, encouraging consumers to support local farmers committed to eco-friendly methods. This shift not only strengthens community ties but also presents opportunities for industry stakeholders to innovate in product offerings and marketing strategies, aligning with consumer values.

Local special circumstances: In Jamaica, the Fresh Fruits Market is heavily influenced by the island's tropical climate and rich biodiversity, which fosters the cultivation of unique fruits like ackee and jackfruit. Cultural traditions emphasize the importance of fresh, local produce in daily diets, further propelling the demand for exotic fruits. Additionally, government initiatives promoting organic farming and sustainability resonate with environmentally conscious consumers, while community farmers' markets serve as vibrant hubs for local commerce, reinforcing a strong sense of community and supporting local economies.

Underlying macroeconomic factors: The Fresh Fruits Market in Jamaica is shaped by several macroeconomic factors, including global trade dynamics, national economic stability, and consumer spending patterns. Fluctuations in international fruit prices, driven by supply chain disruptions or changes in global demand, can significantly impact local market conditions. Additionally, Jamaica's economic health, characterized by GDP growth and inflation rates, influences consumer purchasing power, affecting demand for fresh produce. Fiscal policies promoting agricultural investment and infrastructure development also enhance market performance, while rising health awareness among consumers propels interest in locally sourced, organic fruits, further driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.