Potato Chips - Worldwide | Statista Market Forecast

Revenue in the Potato Chips market amounts to US$49.07bn in 2024. The market is expected to grow annually by 6.43% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$10bn in 2024).
In relation to total population figures, per person revenues of US$6.33 are generated in 2024.
In the Potato Chips market, volume is expected to amount to 6.68bn kg by 2029. The Potato Chips market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Potato Chips market is expected to amount to 0.7kg in 2024.

Definition:

Potato Chips are thin, fried, or baked potato slices.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips (US) or crisps (UK)(e.g. Pringles)
Patatas Fritas

Extruded and expanded snacks (e.g. tortilla chips)
Out-of-home consumption

The Potato Chips Market in the Snack Food Market of the Confectionery & Snacks Market within The Food market Worldwide is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the rise of healthier snack alternatives.

Customer preferences: As consumers become more health-conscious, there is a growing demand for healthier snack options, including potato chips made with alternative ingredients such as lentils, chickpeas, and sweet potatoes. This trend is driven by a desire for clean and natural ingredients, as well as dietary restrictions and preferences. Additionally, there is a growing interest in unique and exotic flavors, reflecting a desire for new and exciting taste experiences.

Trends in the market: In the Potato Chips Market of the Snack Food Market, there is a growing demand for healthier and more diverse options, driven by consumer preferences for better-for-you snacks. This trend is reflected in the increased availability of gluten-free, organic, and non-GMO potato chips. Additionally, there is a rise in innovative flavors and packaging designs to attract younger consumers. These trends are expected to continue, as consumers prioritize convenience and healthier snacking options. This presents opportunities for industry stakeholders to expand their product offerings and tap into new markets.

Local special circumstances: In the Potato Chips Market of the Snack Food Market within the Confectionery & Snacks Market, the US leads the global market due to its high consumption of snacks and the presence of major players. In China, the market is driven by the increasing popularity of Western-style snacks and the rise of e-commerce platforms, making it easier for consumers to purchase potato chips. In Japan, the market is influenced by a preference for healthier options, leading to the introduction of low-fat and organic potato chips.

Underlying macroeconomic factors: The Potato Chips Market in the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by macroeconomic factors such as consumer spending habits, inflation rates, and economic growth. Countries with stable economies and rising incomes are experiencing higher demand for snack foods, leading to growth in the Potato Chips Market. Additionally, government policies and regulations related to food safety and imports also impact market performance. Economic downturns can lead to a decrease in consumer spending and ultimately, a decline in the Potato Chips Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.