Baby Food - South America | Statista Market Forecast

Revenue in the Baby Food market amounts to US$3.88bn in 2024. The market is expected to grow annually by 5.68% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$9.39 are generated in 2024.
In the Baby Food market, volume is expected to amount to 300.20m kg by 2029. The Baby Food market is expected to show a volume growth of 3.9% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.6kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in South America is experiencing slow growth, impacted by factors such as declining birth rates and economic instability. However, the demand for organic and natural products, as well as the convenience of online shopping, is driving growth in sub-markets like Baby Snacks & Others. Increasing health awareness among parents is also a key factor, leading to a shift towards healthier options in Baby Milk & Infant Formula and Prepared Baby Food.

Customer preferences: The demand for organic and natural baby food products has been on the rise in South America, driven by a growing awareness of the benefits of a healthy and sustainable diet for infants. Parents are also seeking more convenient and time-saving options, leading to an increase in demand for ready-to-eat and on-the-go baby food products. Additionally, there has been a shift towards plant-based and allergen-free options, catering to the dietary preferences and needs of a diverse population.

Trends in the market: In South America, the Baby Food market is experiencing a surge in demand for organic and natural options. This trend is driven by a growing awareness of the importance of healthy and nutritious food for infants and young children. Additionally, there is a rise in popularity of convenience options, such as ready-to-eat and on-the-go meals. These trends are expected to continue as consumers prioritize the health and well-being of their children. This presents opportunities for industry stakeholders to expand their product offerings and cater to the evolving needs of consumers.

Local special circumstances: In South America, the Baby Food Market is influenced by factors such as the region's diverse culture and varying dietary preferences. In Brazil, for example, there is a strong demand for organic and natural baby food products, driven by the growing health-conscious middle class. In Argentina, the market is impacted by the country's high inflation rate, leading to a higher demand for affordable and locally produced options. In Colombia, government regulations on infant nutrition and advertising play a significant role in shaping the market, with a focus on promoting breastfeeding and limiting the use of artificial ingredients in baby food. These local factors greatly influence consumer behavior and market trends in the Baby Food Market in South America.

Underlying macroeconomic factors: The Baby Food Market within The Food market in South America is significantly impacted by macroeconomic factors such as overall economic stability, consumer spending power, and government policies. Countries with strong economic growth and increasing disposable incomes, such as Brazil and Argentina, are driving the demand for high-quality and nutritious baby food products. However, countries with weaker economic conditions, like Venezuela, are experiencing a decline in the sales of baby food due to reduced consumer spending. Additionally, government initiatives to promote healthy eating habits and invest in early childhood nutrition are also influencing market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.