Paint, Wallpaper & Supplies - Western Africa

In Western Africa, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$4.47bn.
It is projected that the market will experience an annual growth rate of 3.79% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, with US$52bn in 2024.
In terms of per person revenues, in 2024, each individual in Western Africa contributes US$10.82 to the overall revenue of the Paint, Wallpaper & Supplies market.
In Western Africa, the demand for eco-friendly paint and wallpaper is growing rapidly, driven by increasing environmental awareness and government initiatives promoting sustainable practices.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in DIY & Hardware Stores in Western Africa is facing negligible growth rates due to factors such as low consumer demand and limited access to online services. However, with the increasing popularity of DIY projects, the market is expected to experience positive growth in the future.

Customer preferences: As consumers become more environmentally conscious, there has been a rise in demand for eco-friendly and sustainable paint and wallpaper options in the DIY & Hardware Store Market. This trend is especially prevalent in Western Africa, where communities are embracing a more environmentally-friendly lifestyle. In response, hardware stores are stocking up on eco-friendly paint and wallpaper products, such as low-VOC paints and recycled wallpapers. This shift towards more sustainable home improvement solutions is driven by a growing awareness of the impact of traditional paints and wallpapers on the environment.

Trends in the market: In Western Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a trend towards more eco-friendly and sustainable products. This is in response to growing consumer awareness and demand for environmentally-friendly options. Additionally, there is a rise in online shopping for these products, driven by the increasing use of digital platforms for purchasing and home improvement projects. These trends hold significant implications for industry stakeholders as they must adapt to meet consumer expectations and capitalize on the shift towards e-commerce in the region.

Local special circumstances: In Western Africa, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by various local factors. For instance, the region's rapid urbanization has resulted in a high demand for construction and renovation materials. Additionally, the cultural preference for colorful and decorative homes has led to a steady demand for paints and wallpapers. Moreover, government regulations on environmental sustainability have incentivized the use of eco-friendly paints and supplies, further shaping the market dynamics.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Western Africa is impacted by various macroeconomic factors such as economic stability, government policies, and consumer spending patterns. Global economic trends, such as fluctuations in commodity prices and currency exchange rates, can significantly affect the cost of raw materials and the final retail price of paint, wallpaper, and supplies. Moreover, the economic health of the country is also a determining factor in the demand for these products, as consumers tend to reduce their spending during times of economic uncertainty. Fiscal policies, such as taxes and subsidies, can also influence market performance by either encouraging or discouraging consumer and business spending. It is crucial for players in this market to closely monitor macroeconomic indicators, such as inflation, unemployment, and GDP growth, to stay competitive and adapt to changing market conditions.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.