Lawn & Garden - Western Africa | Statista Market Forecast

In 2024, the revenue in the Lawn & Garden market in Western Africa amounts to US$4.76bn.
It is projected to grow annually by 6.65% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, reaching US$133bn in 2024.
In terms of per person revenues, in Western Africa generates US$11.52 per capita in 2024.
The demand for eco-friendly gardening products is on the rise in Western Africa, reflecting the region's growing environmental consciousness.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden Market in the DIY & Hardware Store Market in Western Africa is experiencing minimal growth, due to factors such as low consumer awareness and limited access to online services. Despite this, the market is expected to grow in the future as more consumers become health-conscious and embrace digital technologies.

Customer preferences: As more individuals become interested in sustainable living and reducing their environmental impact, there has been a growing demand for eco-friendly and organic gardening products in the Lawn & Garden Market within the DIY & Hardware Store Market. This shift is driven by an increased awareness of the harmful effects of chemicals and pesticides on both personal health and the environment. In addition, there is a growing trend of urban gardening and apartment gardening, leading to a rise in sales of compact and space-saving gardening supplies.

Trends in the market: In recent years, there has been a significant increase in interest and investment in sustainable and eco-friendly gardening practices in the Lawn & Garden Market within the DIY & Hardware Store Market. This trend is being driven by growing consumer awareness and demand for environmentally friendly products and solutions. In addition, there is a rising trend of incorporating technology in gardening, such as smart sprinkler systems and gardening apps, to make gardening easier and more efficient. This trend is expected to continue and potentially transform the industry, with a focus on developing innovative and sustainable gardening solutions for both residential and commercial use. Industry stakeholders should take note of these trends and adapt their strategies accordingly to stay competitive in the market.

Local special circumstances: In Western Africa, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the region's climate and cultural practices. Countries like Nigeria and Ghana have a predominantly tropical climate, leading to a higher demand for gardening products and services. Additionally, the strong tradition of home gardening and farming in these countries drives the growth of this market. Government regulations and import policies also play a significant role in shaping the market landscape, with some countries prioritizing local manufacturers over foreign imports.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Western Africa is heavily influenced by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. With the region experiencing steady economic growth and a growing middle class, there has been an increase in demand for home improvement and gardening products. Additionally, favorable government policies promoting infrastructure development and investments in the construction sector have also contributed to the growth of the market. Furthermore, the rise in urbanization and changing consumer preferences towards outdoor living spaces have fueled the demand for lawn and garden products, making Western Africa a lucrative market for players in this industry.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.