Paint, Wallpaper & Supplies - Togo

In Togo, the Paint, Wallpaper & Supplies market generated a revenue of US$90.85m in 2024.
It is projected to experience an annual growth rate of 3.48% (CAGR 2024-2029).
When compared to the global market, United States leads in revenue generation with US$52bn in 2024.
In terms of per capita revenue, in Togo generated US$9.81 per person in 2024.
Despite its small size, Togo's market for paint, wallpaper, and supplies is experiencing a surge in demand due to a growing construction sector and increasing urbanization.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies market in Togo is experiencing negligible growth due to factors such as low consumer demand, lack of awareness and limited access to digital technologies. Convenience offered by online services has not been fully utilized in this region.

Customer preferences: As the demand for home renovation projects continues to rise, consumers in Togo are showing a strong preference for eco-friendly and sustainable paint and wallpaper options. This trend is driven by a growing awareness of environmental issues and a desire to reduce their carbon footprint. Additionally, the popularity of DIY projects and the rise of social media influencers promoting creative home design ideas are fueling the demand for a wider variety of unique, high-quality paint and wallpaper products in DIY & hardware stores.

Trends in the market: In Togo, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is seeing a surge in demand for eco-friendly and non-toxic paint products as consumers become more environmentally conscious. This trend is likely to continue as government regulations and consumer preferences shift towards sustainable options. Additionally, there is a growing trend of using digital tools, such as virtual paint color simulators and online ordering systems, to enhance the customer experience and streamline the purchasing process. These developments are expected to drive growth and innovation in the industry, creating opportunities for suppliers, retailers, and consumers alike.

Local special circumstances: In Togo, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's geography and cultural preferences. Due to a lack of land for agriculture and industry, many households rely on DIY projects for home improvement, resulting in a high demand for paint and wallpaper supplies. Additionally, Togolese consumers have a strong preference for colorful and decorative patterns, which further drives the market for these products. Regulations also play a role, as the government has imposed import restrictions on certain types of paints, creating opportunities for local businesses to expand in the market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Togo is heavily impacted by macroeconomic factors such as the country's economic stability, consumer purchasing power, and government policies. Global economic trends, such as fluctuating commodity prices and trade relations, also play a role in determining market performance. Furthermore, fiscal policies and financial indicators, such as inflation rates and interest rates, can significantly impact consumer spending on home improvement products. The overall economic health of Togo, as well as its investment in infrastructure development, also contribute to the growth of this market. These factors, along with the country's demographic trends and consumer behavior, shape the demand for paint, wallpaper, and supplies in the Togolese market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.