Paint, Wallpaper & Supplies - India

In India, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to US$14.61bn.
It is projected to experience an annual growth rate of 1.81% (CAGR 2024-2029).
When compared to other countries worldwide, United States leads the pack with a revenue of US$52bn in 2024.
Taking into account the total population, the per person revenue in India for 2024 stands at US$10.14.
India's growing middle class is fueling the demand for eco-friendly paint and wallpaper options in the market.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in India has been impacted by a negligible growth rate, influenced by factors such as consumer preference for DIY projects and the availability of advanced digital tools for online shopping in the DIY & Hardware Store market.

Customer preferences: With the increasing popularity of DIY and home remodeling projects, consumers in India are favoring environmentally-friendly and sustainable options for paint, wallpaper, and supplies. This trend is driven by a growing awareness of the environmental impact of traditional products and a desire for healthier living spaces. Additionally, the rise of the middle class and urbanization has led to a shift towards modern and stylish home designs, further driving demand for trendy and eco-friendly products.

Trends in the market: In India, there is a growing demand for eco-friendly and sustainable paint options as consumers become more environmentally conscious. Additionally, there is a trend towards using paint with anti-bacterial and anti-viral properties due to the current global health crisis. This presents an opportunity for industry stakeholders to tap into the growing demand for healthier and more sustainable paint options. The trajectory of these trends points towards a future where paint companies will need to innovate and adapt to meet the evolving needs of consumers. This could mean investing in research and development for more eco-friendly and health-conscious paint products. It also presents an opportunity for collaboration with hardware stores to offer a wider range of sustainable and health-focused paint options to consumers.

Local special circumstances: In India, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by the country's diverse geographical conditions and cultural preferences. The demand for eco-friendly and natural paint options is high, in line with India's traditional practices and growing environmental consciousness. Moreover, strict government regulations on the usage of lead-based paints have also boosted the demand for safer alternatives. This unique blend of factors creates a dynamic market that caters to the specific needs and values of Indian consumers.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in India is influenced by macroeconomic factors such as the country's rapid economic growth, increasing urbanization, and growing disposable income levels. These factors are driving the demand for home improvement products and increasing the market for paint, wallpaper, and supplies in India. Additionally, the government's efforts towards promoting affordable housing and the expansion of the construction and real estate sectors are also contributing to the market growth. With a growing population and increasing focus on infrastructure development, India offers significant opportunities for growth in the DIY & Hardware Store Market, specifically in the Paint, Wallpaper & Supplies segment.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.