Paint, Wallpaper & Supplies - EU-27

In EU-27, the revenue generated in the Paint, Wallpaper & Supplies market reached a significant amount of US$11.72bn in 2024.
This market segment is projected to experience an annual growth rate of 2.18% between 2024 and 2029 (CAGR 2024-2029).
When comparing this revenue globally, United States leads the way with a staggering revenue of US$52bn in 2024.
In terms of per capita revenue, in EU-27, each person contributes an average of US$26.19 in 2024.
In Germany, there is a growing trend towards eco-friendly and sustainable paint and wallpaper options in the market.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The DIY & Hardware Store Market in EU-27 nan has seen stagnant growth, impacted by factors such as consumer preference for cheap imports and declining demand for traditional home improvement methods.

Customer preferences: Shifts in consumer preferences within the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in the EU-27 are heavily influenced by sustainability concerns. Consumers are increasingly opting for eco-friendly and non-toxic paint and wallpaper options, as well as supplies made from recycled materials. This trend is also being driven by the growing awareness of the negative environmental impact of traditional paint and wallpaper production processes. As a result, DIY & hardware stores are expanding their selection of sustainable products to cater to this demand.

Trends in the market: In the EU-27, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable products. Consumers are increasingly aware of the impact of traditional paint and wallpaper on the environment and are demanding greener alternatives. This trend is expected to continue as governments and regulations promote sustainable practices. This presents opportunities for industry players to innovate and cater to the growing demand for eco-friendly products, while also addressing the concerns of environmentally-conscious consumers.

Local special circumstances: In the EU-27 market, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by regulations that prioritize environmentally friendly products. This has led to the prominence of eco-friendly paints and wallpapers. Additionally, cultural preferences for DIY home improvement projects have driven the demand for a diverse range of products, including specialty paints and trendy wallpaper designs. In countries like Germany and the Netherlands, strong economic growth and a high standard of living have also boosted the sales of premium quality paint and wallpaper products.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market in the DIY & Hardware Store market is heavily impacted by macroeconomic factors such as consumer confidence, economic growth, and government spending. In countries with strong economic growth and stable consumer confidence, the demand for home improvement and renovation projects is higher, leading to increased sales and revenue for the Paint, Wallpaper & Supplies market. Additionally, government initiatives and policies promoting DIY activities and home renovations also contribute to the overall market performance. Conversely, economic downturns and low consumer confidence can lead to a decline in market demand for these products as consumers prioritize spending on essential items.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.