Lawn & Garden - EU-27 | Statista Market Forecast

In 2024, the revenue in the Lawn & Garden market in EU-27 amounts to US$46.57bn.
The market is projected to experience an annual growth rate of 1.72% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue with US$133bn in 2024.
Considering the total population figures, per person revenues of US$104.10 are generated in 2024.
In Germany, there is a growing trend towards sustainable gardening practices, with increased demand for organic fertilizers and eco-friendly gardening tools.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden market in the DIY & Hardware Store sector in EU-27 nan is experiencing negligible growth due to factors like declining interest in DIY projects and a shift towards online shopping for garden supplies.

Customer preferences: Consumers in the EU-27 are becoming more conscious of the environmental impact of their purchases, leading to a rise in demand for eco-friendly and sustainable lawn and garden products. This trend is driven by a growing concern for the planet and a desire to reduce waste and avoid harmful chemicals. Additionally, with an aging population, there is a shift towards low-maintenance and easy-to-use gardening tools and equipment. This demographic factor is also influencing the availability of senior-friendly gardening products in DIY and hardware stores.

Trends in the market: In the EU-27 region, there is a growing trend in the Lawn & Garden Market within the DIY & Hardware Store Market of environmentally friendly products. This trend is driven by increasing awareness of sustainability and a shift towards eco-friendly lifestyles. As a result, there is a rise in demand for products such as organic fertilizers, eco-friendly pest control, and sustainable gardening tools. This trend is expected to continue, with consumers showing a preference for sustainable options. This presents an opportunity for industry stakeholders to invest in and offer more environmentally friendly products, catering to the changing preferences of consumers.

Local special circumstances: In EU-27, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily impacted by environmental regulations and consumer preferences for eco-friendly and sustainable products. In the UK, the market is driven by the rise in urban gardening and the trend towards self-sufficiency, while in Germany, the focus is on high-quality, durable gardening tools and machinery. In Mediterranean countries such as Italy and Spain, the market is influenced by a strong gardening culture and the demand for outdoor living spaces due to the mild climate.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in EU-27 is influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. With a growing consumer base and rising disposable income, there is a higher demand for DIY and outdoor gardening products. Additionally, favorable economic policies such as tax cuts and subsidies for home improvement projects can drive market growth. However, any slowdown in the national economy or changes in consumer confidence can have a negative impact on market performance. Furthermore, the increasing popularity of sustainable living and eco-friendly gardening practices is also shaping the market, as consumers are seeking more environmentally friendly products and solutions.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.