Paint, Wallpaper & Supplies - Brazil

The revenue generated in the Paint, Wallpaper & Supplies market in Brazil amounted to US$2.09bn in 2024.
It is projected that the market will experience an annual growth rate of -0.13% (CAGR 2024-2029).
When comparing globally, United States generates the highest revenue, reaching US$52bn in 2024.
In terms of per person revenues, in Brazil generates US$9.61 in 2024, when considering the total population figures.
The demand for eco-friendly paints and wallpapers is growing rapidly in Brazil as consumers become more environmentally conscious.

Definition:

Paints, Wallpaper & Supplies covers a wide-ranged segment of the DIY & Hardware market. Under paint, this includes all types of paint for interior and exterior usage. Wallpaper refers only to wallpaper and does not include wall tiles or wall panels. Supplies include various products which are related to the paint and wallpaper market, focused mainly on cleaning and repairing walls. The segment does not include painting tools, which are included in the Tools & Machines segment instead.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Paint
Wallpapers
Paint supplies
Wallpaper supplies

Wall tiles
Wall panels
Painting tools

The Paint, Wallpaper & Supplies Market in Brazil's DIY & Hardware Store Market is experiencing a negligible decline in growth, influenced by factors such as economic slowdown, consumer hesitation in spending, and competition from online retailers. These challenges impact the market's decline, despite its convenience and rising health awareness among consumers.

Customer preferences: Consumers in Brazil are becoming more environmentally conscious and are gravitating towards eco-friendly and sustainable paint, wallpaper, and supplies. This trend is driven by the increasing awareness of the negative impact of traditional paint products on the environment and health. Additionally, with the rise of DIY culture and home renovation projects, consumers are also prioritizing durability and low VOC (volatile organic compound) products. This has led to a rise in demand for eco-friendly paint and wallpaper options in hardware and DIY stores, as consumers value sustainability and health-consciousness in their purchase decisions.

Trends in the market: In Brazil, the DIY & Hardware Store Market is experiencing a surge in demand for environmentally-friendly paint and wallpaper products. This is due to the rising awareness of sustainability and increasing government regulations promoting eco-friendly practices. As a result, companies in this market are investing in research and development to create innovative and sustainable offerings. Additionally, there is a growing trend of incorporating technology in the paint and wallpaper industry, such as virtual color matching tools and augmented reality for visualizing designs. These trends are expected to have a significant impact on the market, leading to increased competition and a shift towards more sustainable and technologically advanced products. Industry stakeholders must adapt to these trends to stay competitive and meet consumer demand.

Local special circumstances: In Brazil, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by the country's rich history and culture. Due to the warm and tropical climate, demand for outdoor paints and finishes is high, resulting in a wide range of products catering to these specific needs. Furthermore, strict regulations on home improvement and construction projects also impact the market, creating a niche for environmentally-friendly and sustainable paint options. These unique factors differentiate the market in Brazil from others, driving consumer preferences and market dynamics.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Brazil is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. Brazil's growing middle class, strong housing market, and increasing consumer spending are driving the demand for home improvement products, including paint and wallpaper. In addition, the government's initiatives to promote infrastructure development and housing programs are expected to boost growth in the construction industry, thus further driving the demand for paint and wallpaper. However, the market may also face challenges such as high tax rates and import regulations, which could limit the availability of products and increase prices for consumers. Overall, Brazil's economic growth and favorable policies create a promising environment for the growth of the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The global paint and coatings industry is a major subset of the international chemical industry. Coatings refer broadly to any type of covering that is applied to an object's surface for functional or decorative reasons, or both. Paints are a subset of coatings that are also used as a protective coating or as a decorative, colorful coating. In 2023, the global paint and coatings industry was estimated to be valued at some 179.98 billion U.S. dollars. It is forecast that by 2032 the sector’s market value will surpass 255.59 billion U.S. dollars. Market growth is mainly driven by increasing demand in the construction industry, with the automotive, general industrial, coil, wood, aerospace, railing, and packaging coatings markets also driving demand growth.