Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Eastern Africa

Eastern Africa

In 2024, the Lawn & Garden market in Eastern Africa is projected to generate a revenue of US$3.31bn.
It is anticipated that the market will experience an annual growth rate of 4.58% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States leads in terms of revenue generation, with a projected revenue of US$133bn in 2024.
In terms of per person revenues, in Eastern Africa is expected to generate US$7.22 per individual in 2024.
Eastern Africa's growing urbanization and focus on sustainability has led to an increased demand for eco-friendly lawn and garden products.

Key regions: Germany, Nigeria, Brazil, India, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Lawn & Garden Market in the DIY & Hardware Store Market in Eastern Africa has seen slow growth due to low consumer awareness and lack of digital infrastructure. However, increased disposable income and rising interest in DIY projects are expected to drive growth in the market.

Customer preferences: As the DIY & Hardware Store Market in Eastern Africa continues to grow, there is a notable shift in consumer preferences towards eco-friendly and sustainable lawn and garden products. This trend can be attributed to the rising awareness of the impact of chemicals on the environment and the health benefits of organic gardening. Additionally, there has been an increase in demand for drought-resistant plants and water-efficient irrigation systems, driven by the region's water scarcity. This trend highlights a shift towards more conscious and mindful consumer behavior, as individuals seek to minimize their impact on the environment while still maintaining a beautiful outdoor space.

Trends in the market: In Eastern Africa, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a surge in demand for sustainable and eco-friendly gardening products. This trend is driven by consumers' increasing awareness of environmental issues and the desire to make healthier and more sustainable choices. As a result, there has been a growing shift towards organic fertilizers, pest control methods, and environmentally-friendly tools in the region. This presents an opportunity for industry stakeholders to capitalize on this trend by offering eco-friendly lawn and garden products and educating consumers on their benefits. Additionally, this trend has the potential to spur innovation and drive competition in the market.

Local special circumstances: In Eastern Africa, the Lawn & Garden market within the DIY & Hardware Store Market is heavily influenced by the region's predominantly rural population and agricultural practices. Due to limited access to garden centers and DIY stores, many locals rely on traditional methods of gardening and farming. However, with an increasing number of households moving to urban areas, there is a growing demand for modern lawn and garden solutions. Additionally, the region's diverse climatic conditions and seasonal variations present unique challenges for lawn and garden maintenance, leading to a focus on locally suited products and services. Therefore, market players must adapt to these local factors to cater to the needs of this market.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by macroeconomic factors such as consumer spending, disposable income, and housing market trends. With rising levels of disposable income and increasing demand for home improvement and outdoor living, the market is experiencing steady growth. In addition, government policies promoting sustainable and eco-friendly practices are also contributing to the growth of the market. However, unpredictable weather patterns and economic instability in some Eastern African countries can pose challenges for market growth. Overall, the market's performance is closely tied to the overall economic health of the region and the willingness of consumers to invest in their homes and outdoor spaces.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.