Bathroom Hardware - Eastern Africa

Eastern Africa

Highlights

In Eastern Africa, the revenue generated in the Bathroom Hardware market in 2024 amounts to US$3.46bn.
It is projected to grow annually by 3.25% (CAGR 2024-2029).
When compared globally, China leads the market with a revenue of US$38bn in 2024.
Looking at the per capita figures, in 2024, each person in Eastern Africa generates a revenue of US$7.55.
The demand for stylish and eco-friendly bathroom hardware in Eastern Africa is on the rise due to increasing urbanization and a growing middle class.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In the DIY & Hardware Store Market in Eastern Africa, the Bathroom Hardware Market has seen minimal growth due to factors such as limited consumer awareness and preference for traditional hardware stores. Despite the convenience of online shopping, the market's growth rate remains stagnant.

Customer preferences: In the emerging market of Bathroom Hardware within DIY & Hardware Stores in Eastern Africa, consumers are showing a growing preference for eco-friendly and sustainable products. This trend is driven by a cultural appreciation for nature and a desire to minimize environmental impact. Additionally, younger generations are increasingly becoming key decision makers in household purchases, leading to a demand for modern and stylish bathroom hardware. As a result, retailers in the region are focusing on offering a wide range of green and aesthetically pleasing options to cater to these evolving consumer preferences.

Trends in the market: In Eastern Africa, the Bathroom Hardware Market within the DIY & Hardware Store Market is seeing an increase in demand for eco-friendly and sustainable products. This trend is driven by growing awareness of environmental issues and a desire for more cost-effective solutions. As a result, there is a rise in the availability of products such as water-efficient faucets and energy-saving lighting fixtures. This trend is expected to continue as consumers prioritize environmentally-friendly options and governments implement regulations to promote sustainable practices. Industry stakeholders should take note of this trend and adapt their product offerings to meet this growing demand for eco-friendly bathroom hardware.

Local special circumstances: In Eastern Africa, the demand for bathroom hardware is primarily driven by a growing middle class with increasing disposable income and a rise in housing construction projects. However, the market is also influenced by unique factors such as limited distribution networks and a preference for locally sourced products. Additionally, varying regulations and cultural norms across countries in the region impact product styles and features, making it crucial for companies to tailor their offerings to each market. For instance, in Ethiopia, a predominantly Christian country, bathroom hardware with crucifix designs may sell better. In contrast, in predominantly Muslim countries like Somalia, products with no religious symbolism may be preferred.

Underlying macroeconomic factors: The Bathroom Hardware Market within the DIY & Hardware Store Market in Eastern Africa is greatly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. A growing population and increasing disposable income have fueled demand for home renovation and DIY projects, leading to a rise in sales of bathroom hardware. Furthermore, favorable government initiatives and investments in the construction sector have further supported the market's growth in the region. Additionally, the global trend towards sustainable and eco-friendly products has also influenced the market, with consumers in Eastern Africa showing a preference for bathroom hardware made from environmentally friendly materials.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.