Floor Covering - Eastern Africa

Eastern Africa

Highlights

In Eastern Africa, the revenue generated in the Floor Covering market in 2024 amounts to US$56.67m.
It is projected that the market will experience an annual growth rate of 4.05% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in the Floor Covering market, with an estimated amount of US$6bn in 2024.
Taking into account the total population figures, in 2024, each person in Eastern Africa generates a revenue of US$0.12 in the Floor Covering market.
"Eastern Africa's floor covering market is experiencing a surge in demand for sustainable and locally sourced materials."

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Floor Covering Market in the DIY & Hardware Store Market of Eastern Africa is facing negligible growth due to factors like low consumer demand and limited availability of quality products. Despite this, the market is still expected to grow steadily in the coming years.

Customer preferences: As younger generations in Eastern Africa become more financially independent, there has been a noticeable increase in demand for eco-friendly and sustainable flooring options in the DIY and hardware store market. This trend is largely influenced by a growing awareness of environmental issues and a desire to minimize carbon footprint. As a result, consumers are gravitating towards natural materials such as bamboo and cork, and are also opting for low VOC and non-toxic alternatives to traditional flooring options. This shift towards more eco-friendly options is also driven by the cultural value placed on nature and sustainability in the region.

Trends in the market: In Eastern Africa, the Floor Covering Market within the DIY & Hardware Store Market is seeing a surge in demand for sustainable and eco-friendly flooring materials. This trend is driven by consumers' increasing awareness and concern for the environment. As a result, industry stakeholders are focusing on developing and promoting greener alternatives, such as bamboo and cork flooring. Additionally, the region's growing construction sector is expected to boost the demand for floor coverings in the coming years. This presents an opportunity for industry players to tap into this emerging trend and cater to the changing consumer preferences in the region.

Local special circumstances: In Eastern Africa, traditional home improvement methods are still prevalent, leading to a slower adoption of DIY and hardware stores. This is due to cultural preferences for using local materials and techniques passed down through generations. Additionally, regulatory constraints and limited access to credit often hinder the growth of the floor covering market. These factors contribute to a slower overall growth rate compared to other regions. However, as urbanization and modernization continue to increase, there is a growing demand for convenient and affordable floor covering solutions, creating opportunities for DIY and hardware stores to cater to this evolving market.

Underlying macroeconomic factors: The performance of the Floor Covering Market within the DIY & Hardware Store Market in Eastern Africa is impacted by various macroeconomic factors. These include global economic trends, national economic health, fiscal policies, and financial indicators. With stable economic growth and government support for infrastructure development in the region, the overall demand for floor coverings is expected to increase. Additionally, rising disposable income and urbanization are driving the demand for DIY and home improvement products, leading to a growing market for floor coverings. The region's increasing population and the need for affordable housing are also contributing to the demand for floor coverings in the DIY & Hardware Store Market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.