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Wine - Zimbabwe

Zimbabwe
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$11.1m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$509.7k in 2024.
  • Revenue, combined amounts to US$11.6m in 2024.
  • The revenue, at home is expected to grow annually by 10.53% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.65 are generated in 2024.
  • In the Wine market, volume, at home is expected to amount to 6.7m L by 2024.
  • Volume, out-of-home is expected to amount to 507.7k L in 2024.
  • Volume, combined is expected to amount to 7.2m L in 2024.
  • The Wine market is expected to show a volume growth, at home of 0.7% in 2025.0.
  • The average volume per person, at home in the Wine market is expected to amount to 0.39L in 2024.

Definition:

The Wine market contains alcoholic beverages derived from fermented grapes.

Structure:

The Wine market is divided into the following markets:

  • The Still Wine market refers to wine without the addition of carbon dioxide. This market also contains additional information regarding red wine, white wine, and rosé wine.
  • The Sparkling Wine market refers to wine with the addition of carbon dioxide.
  • The Fortified Wine market refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

In-Scope

  • Grape Wine, such as Red Wine
  • Sparkling Wine, such as Champagne
  • Fortified Wine, such as Sherry

Out-Of-Scope

  • Other Fruit Wines, such as Cider or Perry
  • Non-Alcoholic Wine
Wine: market data & analysis - Cover

Market Insights report

Wine: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Wine market in Zimbabwe has seen significant development in recent years, driven by changing customer preferences and local special circumstances.

    Customer preferences:
    Zimbabwean consumers have shown an increasing interest in wine, with a growing preference for both domestic and imported varieties. This can be attributed to a shift towards a more sophisticated and cosmopolitan lifestyle, as well as the influence of international travel and exposure to different cultures. Wine is increasingly seen as a symbol of status and refinement, leading to a rise in consumption among middle-class and affluent consumers.

    Trends in the market:
    One of the key trends in the Zimbabwean wine market is the growing demand for red wine. Red wine is believed to have health benefits and is often associated with celebrations and special occasions. As a result, red wine consumption has been on the rise, with a preference for full-bodied and fruity varieties. White wine, on the other hand, remains popular among consumers who prefer a lighter and crisper taste. Another trend in the market is the increasing popularity of sparkling wine. Sparkling wine is often associated with luxury and celebration, making it a popular choice for special occasions such as weddings and anniversaries. The demand for sparkling wine has been further fueled by the rise of wine tourism in Zimbabwe, with more vineyards offering guided tours and tastings.

    Local special circumstances:
    Zimbabwe has a favorable climate for grape cultivation, particularly in regions such as the Eastern Highlands and the Zambezi Valley. This has led to the establishment of several vineyards and wineries in the country, producing both still and sparkling wines. The local wine industry has gained recognition for its quality and craftsmanship, attracting both domestic and international consumers. Furthermore, Zimbabwe has a growing middle-class population with increasing disposable income. This has created a larger consumer base for premium and imported wines, as consumers are willing to spend more on high-quality products. The presence of upscale hotels, restaurants, and wine bars in major cities like Harare and Bulawayo has also contributed to the growth of the wine market, as these establishments offer a wide selection of wines to cater to different tastes and preferences.

    Underlying macroeconomic factors:
    The economic stability and gradual recovery of Zimbabwe's economy have played a significant role in the development of the wine market. As the country's GDP continues to grow, consumers have more purchasing power, allowing them to indulge in luxury products such as wine. Additionally, the government's efforts to promote tourism and attract foreign investment have contributed to the growth of the wine industry, as tourists and expatriates often seek out local wines as part of their cultural experience. In conclusion, the Wine market in Zimbabwe has experienced notable growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing interest in wine, particularly red and sparkling varieties, reflects a desire for a more sophisticated lifestyle. The presence of vineyards and wineries in Zimbabwe, along with the country's favorable climate, has allowed for the production of high-quality wines that cater to both domestic and international consumers. The growing middle-class population and improving economy have further fueled the demand for wine, making Zimbabwe an emerging market in the wine industry.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

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    Wine: market data & analysis - BackgroundWine: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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