Cider, Perry & Rice Wine - Zimbabwe

Zimbabwe

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$57.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.0m in 2024.
Revenue, combined amounts to US$58.5m in 2024.
The revenue, at home is expected to grow annually by 10.50% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$3.38 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 176.9m L by 2024.
Volume, out-of-home is expected to amount to 5.1m L in 2024.
Volume, combined is expected to amount to 182.0m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of 0.5% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 10.39L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Zimbabwe has been experiencing significant growth in recent years.

Customer preferences: The increasing popularity of Cider, Perry & Rice Wine in Zimbabwe can be attributed to a number of customer preferences. Firstly, there is a growing demand for alternative alcoholic beverages among consumers who are seeking new and unique flavors. Cider, Perry & Rice Wine offer a refreshing and distinct taste compared to traditional alcoholic beverages such as beer and spirits. Additionally, these products are often perceived as healthier options due to their lower alcohol content and the use of natural ingredients. This appeals to health-conscious consumers who are looking for alcoholic beverages that align with their lifestyle choices.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Zimbabwe is the increasing availability and variety of products. Local and international producers have recognized the growing demand for these beverages and have introduced a wide range of flavors and styles to cater to different consumer preferences. This has led to a greater choice for consumers and has contributed to the overall growth of the market. Another trend in the market is the rise of craft and artisanal Cider, Perry & Rice Wine. Consumers are increasingly seeking products that are made with care and attention to detail, and craft beverages fit this criteria. Craft producers often use traditional methods and high-quality ingredients to create unique and premium products. This trend is in line with the global movement towards supporting local and independent businesses, and it has resonated with consumers in Zimbabwe.

Local special circumstances: Zimbabwe has a rich agricultural sector, with a variety of fruits and grains being grown in the country. This provides a unique opportunity for local producers to create Cider, Perry & Rice Wine using locally sourced ingredients. By utilizing fruits and grains that are abundant in Zimbabwe, producers can create beverages that have a distinct local flavor. This not only appeals to consumers who are interested in supporting local businesses, but also adds to the overall diversity of products available in the market.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Zimbabwe can also be attributed to underlying macroeconomic factors. The country has experienced economic stability in recent years, which has led to an increase in disposable income among consumers. This has allowed consumers to spend more on discretionary items such as alcoholic beverages, contributing to the growth of the market. Furthermore, the tourism industry in Zimbabwe has been growing steadily, attracting both domestic and international tourists. Many tourists are interested in experiencing the local culture and trying traditional food and beverages. Cider, Perry & Rice Wine, with their unique flavors and local ingredients, are well-positioned to cater to this demand. The tourism industry has therefore played a role in driving the growth of the market by increasing exposure and creating a larger customer base. In conclusion, the Cider, Perry & Rice Wine market in Zimbabwe is developing due to customer preferences for alternative alcoholic beverages, the increasing availability and variety of products, the rise of craft and artisanal beverages, the utilization of locally sourced ingredients, and underlying macroeconomic factors such as economic stability and a growing tourism industry. These factors have created a favorable environment for the growth and expansion of the market in Zimbabwe.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.