Wine - Papua New Guinea

The Wine market in Papua New Guinea is experiencing significant growth and development in recent years.

Customer preferences: Papua New Guinea has traditionally been a beer-drinking nation, with beer being the preferred alcoholic beverage among the local population. However, there has been a noticeable shift in consumer preferences towards wine in recent years. This can be attributed to a number of factors, including the increasing urbanization and Westernization of the country, as well as the growing influence of international trends and lifestyles.

Trends in the market: One of the key trends in the wine market in Papua New Guinea is the increasing demand for imported wines. Consumers are becoming more knowledgeable about different wine varieties and are seeking out a wider range of options. This has led to an influx of imported wines from countries such as Australia, New Zealand, France, and Italy. Additionally, there is a growing interest in organic and biodynamic wines, as consumers become more conscious of their health and environmental impact.

Local special circumstances: Papua New Guinea has a unique cultural and social landscape that influences the wine market. The country is home to a diverse population with different ethnic backgrounds and traditions. This diversity is reflected in the wine preferences of the local population, with different regions and communities having their own preferences and tastes. For example, some communities may have a preference for sweeter wines, while others may prefer drier varieties.

Underlying macroeconomic factors: The growth of the wine market in Papua New Guinea can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and a rising middle class. This has created a larger consumer base with the means to afford and appreciate wine. Additionally, the tourism industry in Papua New Guinea has been growing, with an increasing number of international tourists visiting the country. This has further fueled the demand for wine, as tourists often seek out local and international wines during their travels. Overall, the wine market in Papua New Guinea is experiencing a period of growth and development, driven by changing customer preferences, increasing urbanization, and a growing economy. As consumers become more knowledgeable about wine and seek out a wider range of options, the demand for imported and specialty wines is expected to continue to rise. Additionally, the unique cultural and social landscape of Papua New Guinea adds a local twist to the market, with different regions and communities having their own preferences and tastes. With favorable macroeconomic conditions and a growing tourism industry, the future looks promising for the wine market in Papua New Guinea.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.