Hard Seltzer - Papua New Guinea

The Hard Seltzer market in Papua New Guinea is experiencing significant growth and development.

Customer preferences: Customers in Papua New Guinea are increasingly drawn to the refreshing and low-calorie nature of Hard Seltzers. With a growing focus on health and wellness, consumers are seeking beverage options that align with their lifestyle choices. Hard Seltzers, which are typically low in sugar and calories, offer a guilt-free alternative to traditional alcoholic beverages. Additionally, the wide range of flavors available in the Hard Seltzer market caters to the diverse tastes and preferences of consumers in Papua New Guinea.

Trends in the market: One of the key trends in the Hard Seltzer market in Papua New Guinea is the increasing availability of local and international brands. As the demand for Hard Seltzers continues to rise, both local and international companies are entering the market to capitalize on this trend. This influx of brands has led to a wider variety of options for consumers, allowing them to choose from a range of flavors and price points. Another trend in the market is the growing popularity of Hard Seltzers among younger consumers. With their vibrant and trendy branding, Hard Seltzers have become a popular choice among millennials and Gen Z consumers in Papua New Guinea. This demographic is known for its preference for innovative and novel products, and Hard Seltzers fit perfectly into this category.

Local special circumstances: Papua New Guinea has a unique cultural landscape, which influences the development of the Hard Seltzer market. While the country has a relatively small population compared to other markets, there is a growing middle class with increasing disposable income. This has created a demand for premium products, including Hard Seltzers, which are often positioned as a more upscale alternative to traditional alcoholic beverages. Furthermore, Papua New Guinea has a tropical climate, which makes refreshing and light beverages like Hard Seltzers particularly appealing. The hot and humid weather creates a natural demand for beverages that can quench thirst and provide a cooling sensation. As a result, Hard Seltzers have gained popularity as a refreshing choice for consumers in Papua New Guinea.

Underlying macroeconomic factors: The growth of the Hard Seltzer market in Papua New Guinea is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has contributed to an increase in disposable income and consumer spending. As consumers have more money to spend, they are more likely to explore new and innovative products, such as Hard Seltzers. Additionally, the increasing urbanization and Western influence in Papua New Guinea have also contributed to the development of the Hard Seltzer market. Urban areas, in particular, have seen a rise in the popularity of Western-style beverages, including Hard Seltzers. This trend is expected to continue as urbanization progresses and consumer preferences continue to evolve. In conclusion, the Hard Seltzer market in Papua New Guinea is experiencing growth and development due to customer preferences for low-calorie and refreshing beverages, the availability of local and international brands, the popularity among younger consumers, the unique cultural landscape, and underlying macroeconomic factors such as economic growth and urbanization.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.