Beer - Papua New Guinea

The Beer market in Papua New Guinea is experiencing significant growth and development.

Customer preferences: Papua New Guinea has a strong beer-drinking culture, with beer being the preferred alcoholic beverage among the population. This preference for beer can be attributed to factors such as affordability, availability, and cultural traditions. Papua New Guineans enjoy socializing and celebrating with friends and family, and beer is often a central part of these gatherings. Additionally, the tropical climate of the country makes beer a refreshing choice for many consumers.

Trends in the market: One of the key trends in the Beer market in Papua New Guinea is the increasing demand for craft beer. Craft beer, which is known for its unique flavors and high-quality ingredients, has gained popularity among consumers who are looking for a more diverse and premium drinking experience. This trend is driven by the growing middle class in the country, who are willing to spend more on premium and specialty products. Another trend in the market is the rising popularity of low-alcohol and non-alcoholic beer. Health-conscious consumers are becoming more aware of the negative effects of excessive alcohol consumption and are seeking alternatives. Low-alcohol and non-alcoholic beer provide a healthier option for those who still want to enjoy the taste of beer without the intoxicating effects.

Local special circumstances: Papua New Guinea is a country with diverse cultural traditions and customs. These cultural factors play a significant role in shaping the beer market in the country. Traditional ceremonies and festivals often involve the consumption of large quantities of beer, which drives the demand for beer during these events. Additionally, the country's rugged terrain and limited transportation infrastructure make it challenging for breweries to distribute their products to remote areas. This has led to the emergence of local microbreweries that cater to the specific tastes and preferences of these communities.

Underlying macroeconomic factors: The Beer market in Papua New Guinea is influenced by various macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. This has contributed to the growing demand for beer in the country. Additionally, Papua New Guinea has a young and growing population, which presents a significant market opportunity for beer manufacturers. In conclusion, the Beer market in Papua New Guinea is developing due to customer preferences for affordable and refreshing alcoholic beverages, as well as cultural traditions that involve the consumption of beer. The market is also influenced by trends such as the increasing demand for craft beer and the popularity of low-alcohol and non-alcoholic options. Local special circumstances, such as diverse cultural traditions and limited transportation infrastructure, further shape the market. Overall, the market is driven by underlying macroeconomic factors such as steady economic growth and a young population.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.