Cider, Perry & Rice Wine - Papua New Guinea

The Cider, Perry & Rice Wine market in Papua New Guinea has been experiencing steady growth in recent years.

Customer preferences: In Papua New Guinea, there is a growing demand for alcoholic beverages, including cider, perry, and rice wine. Consumers are increasingly seeking out unique and exotic flavors, and these products provide a refreshing alternative to traditional beer and spirits. Additionally, there is a growing interest in healthier options, and cider, perry, and rice wine are often perceived as being lighter and more natural compared to other alcoholic beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Papua New Guinea is the increasing availability and variety of these products. As the market grows, more brands and flavors are being introduced to cater to different consumer preferences. This has led to a greater diversity of options for consumers to choose from, further driving the demand for these products. Another trend in the market is the rise of craft cider, perry, and rice wine. Craft beverages are gaining popularity worldwide, and Papua New Guinea is no exception. Consumers are willing to pay a premium for artisanal and locally-produced products, as they value the quality and authenticity that these beverages offer. This trend has also created opportunities for small-scale producers to enter the market and compete with larger, more established brands.

Local special circumstances: Papua New Guinea is a country with a rich cultural heritage, and this has influenced the preferences of its consumers. Traditional beverages, such as rice wine, have long been a part of the local culture, and there is a sense of pride and nostalgia associated with these products. As a result, there is a strong demand for locally-produced rice wine, which has led to the growth of domestic producers in the market. Furthermore, Papua New Guinea has a tropical climate, which makes it an ideal environment for growing fruits such as apples and pears. This has encouraged the development of local orchards and the production of cider and perry using locally-sourced ingredients. The use of local fruits not only adds to the uniqueness of the products but also supports the local economy.

Underlying macroeconomic factors: The steady growth of the Cider, Perry & Rice Wine market in Papua New Guinea can be attributed to several macroeconomic factors. The country has experienced economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to explore new and premium products, including cider, perry, and rice wine. Additionally, the tourism industry in Papua New Guinea has been growing, attracting a diverse range of international visitors. These tourists often seek out local experiences and products, including traditional beverages. The demand from both domestic and international tourists has contributed to the expansion of the market and the introduction of new products. In conclusion, the Cider, Perry & Rice Wine market in Papua New Guinea is developing due to changing customer preferences, including a demand for unique flavors and healthier options. The market is also influenced by local special circumstances, such as the cultural significance of traditional beverages and the availability of local fruits. Furthermore, macroeconomic factors, such as economic growth and the tourism industry, have contributed to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.