Home & Laundry Care - Papua New Guinea

The revenue generated in the Home & Laundry Care market in Papua New Guinea amounts to US$120.90m in 2024.
It is projected that the market will experience an annual growth rate of 3.19% (CAGR 2024-2029).
The largest segment within the market is Laundry Care, which has a market volume of US$58.01m in 2024.
When compared globally, United States generates the highest revenue in this market, with US$32bn in 2024.
In terms of per capita revenue, in Papua New Guinea generates US$11.49 per person in 2024.
Additionally, it is forecasted that 4.3% of the total revenue in the Home & Laundry Care market will be generated through online sales by 2024.
Papua New Guinea's growing middle class is driving increased demand for premium home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Papua New Guinea is witnessing mild growth, influenced by factors such as urbanization, rising disposable incomes, and a growing awareness of hygiene. However, market expansion is tempered by limited product availability and traditional cleaning practices.

Customer preferences: Consumers in Papua New Guinea are increasingly prioritizing convenience and effectiveness in home and laundry care products, leading to a growing demand for ready-to-use and multi-functional cleaning solutions. This shift is influenced by urban lifestyles, where time-saving products are highly valued. Additionally, younger generations are more inclined to embrace modern cleaning technologies, such as eco-friendly detergents and concentrated formulations, reflecting an evolving awareness of environmental sustainability and health impacts. As urbanization continues, these preferences are expected to shape the market further.

Trends in the market: In Papua New Guinea, the Home & Laundry Care market is experiencing a notable shift towards convenience-driven products, with consumers increasingly favoring ready-to-use and multi-functional cleaning solutions. This trend is propelled by urban lifestyles that prioritize time efficiency, particularly among younger demographics. The rising interest in eco-friendly detergents and concentrated formulations underscores a growing awareness of sustainability and health considerations. As urbanization progresses, these evolving consumer preferences are poised to significantly influence product development and marketing strategies, urging industry stakeholders to adapt and innovate accordingly.

Local special circumstances: In Papua New Guinea, the Home & Laundry Care market is shaped by unique local factors, including diverse cultural practices and varying access to resources across urban and rural regions. The country’s geographical challenges, such as rugged terrain and limited infrastructure, influence distribution channels, making convenient, easy-to-use products essential. Additionally, cultural traditions emphasizing communal living and resource sharing drive demand for bulk purchasing options. Regulatory frameworks focused on health and environmental sustainability further promote eco-friendly products, compelling brands to adapt their offerings to align with local values and conditions.

Underlying macroeconomic factors: The Home & Laundry Care market in Papua New Guinea is significantly influenced by macroeconomic factors such as national economic stability, consumer spending patterns, and global supply chain dynamics. The country's economic health, characterized by fluctuating GDP growth and inflation rates, affects disposable income and purchasing power, which in turn impacts demand for home care products. Additionally, international commodity prices and exchange rates play a crucial role in determining the cost of imported goods. Fiscal policies promoting local manufacturing and enhancing infrastructure can bolster market access, while growing environmental consciousness among consumers drives the shift towards sustainable product offerings, aligning with global trends in eco-friendliness and social responsibility.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.