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Wine - Northern Europe

Northern Europe
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$6.1bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$9.5bn in 2024.
  • Revenue, combined amounts to US$15.6bn in 2024.
  • The revenue, at home is expected to grow annually by -0.65% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$180.10 are generated in 2024.
  • In the Wine market, volume, at home is expected to amount to 366.5m L by 2024.
  • Volume, out-of-home is expected to amount to 115.8m L in 2024.
  • Volume, combined is expected to amount to 482.4m L in 2024.
  • The Wine market is expected to show a volume growth, at home of -3.6% in 2025.0.
  • The average volume per person, at home in the Wine market is expected to amount to 10.82L in 2024.

Definition:

The Wine market contains alcoholic beverages derived from fermented grapes.

Structure:

The Wine market is divided into the following markets:

  • The Still Wine market refers to wine without the addition of carbon dioxide. This market also contains additional information regarding red wine, white wine, and rosé wine.
  • The Sparkling Wine market refers to wine with the addition of carbon dioxide.
  • The Fortified Wine market refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

In-Scope

  • Grape Wine, such as Red Wine
  • Sparkling Wine, such as Champagne
  • Fortified Wine, such as Sherry

Out-Of-Scope

  • Other Fruit Wines, such as Cider or Perry
  • Non-Alcoholic Wine
Wine: market data & analysis - Cover

Market Insights report

Wine: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Wine market in Northern Europe has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Northern Europe have played a key role in the growth of the Wine market. Consumers in this region have shown a growing interest in wine, both as a beverage for special occasions and as a part of their everyday dining experience. The demand for high-quality wines with unique flavors and aromas has increased, leading to a greater variety of wines being available in the market. Additionally, there has been a shift towards organic and sustainable wines, as consumers in Northern Europe are becoming more conscious of their environmental impact and are willing to pay a premium for products that align with their values. Trends in the market have also contributed to the growth of the Wine market in Northern Europe. One notable trend is the increasing popularity of wine tourism. Northern European countries, such as France, Italy, and Spain, are renowned for their wine regions, and tourists from all over the world visit these areas to experience the wine culture firsthand. This has not only boosted wine sales in these regions but has also led to the development of wine-related industries, such as vineyard tours, wine tastings, and wine-themed events. Local special circumstances have further fueled the growth of the Wine market in Northern Europe. The region's cool climate and fertile soil provide ideal conditions for grape cultivation, making it a prime location for wine production. This has led to the establishment of numerous vineyards and wineries in countries like France, Germany, and Austria. These local producers have been able to capitalize on the growing demand for wine by offering unique and high-quality products that cater to the preferences of Northern European consumers. Underlying macroeconomic factors have also played a role in the development of the Wine market in Northern Europe. The region's stable and prosperous economies have contributed to an increase in disposable income, allowing consumers to spend more on luxury goods like wine. Additionally, the growing popularity of wine as a status symbol and a symbol of sophistication has led to an increase in demand from affluent consumers. This has created a favorable market environment for wine producers and retailers in Northern Europe. In conclusion, the Wine market in Northern Europe has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumer interest in wine continues to rise and new trends emerge, the market is likely to continue its upward trajectory in the coming years.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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    Wine: market data & analysis - BackgroundWine: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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