Beer - Northern Europe | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$6.6bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$4.7bn in 2024.
Revenue, combined amounts to US$11.3bn in 2024.
The revenue, at home is expected to grow annually by 1.57% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$195.40 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 1.6bn L by 2024.
Volume, out-of-home is expected to amount to 301.0m L in 2024.
Volume, combined is expected to amount to 1.9bn L in 2024.
The Beer market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 47.91L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Northern Europe is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Northern Europe have shifted towards craft and specialty beers. Consumers are increasingly seeking unique and high-quality products, and craft breweries have emerged to meet this demand. These breweries often produce small batches of beer with distinct flavors and styles, appealing to a niche market of beer enthusiasts. Additionally, health-conscious consumers are opting for low-alcohol and non-alcoholic beer options, driving the growth of this segment in the market. Trends in the Beer market in Northern Europe reflect the changing consumer preferences. Craft breweries have been proliferating across the region, offering an array of innovative and artisanal beers. This trend is fueled by the growing popularity of beer festivals and events, where consumers can sample a wide variety of craft beers. Furthermore, there is a rising interest in beer tourism, with travelers seeking out breweries and beer-related experiences in their destinations. This trend has led to the development of beer trails and brewery tours, attracting both local and international visitors. Local special circumstances in Northern Europe also contribute to the growth of the Beer market. The region has a long-standing beer culture, with countries like Germany, Belgium, and the Netherlands renowned for their beer traditions. This cultural heritage and expertise have laid the foundation for the thriving beer industry in Northern Europe. Additionally, the region's favorable climate and access to high-quality ingredients, such as barley and hops, contribute to the production of exceptional beers. Underlying macroeconomic factors further support the development of the Beer market in Northern Europe. The region has experienced stable economic growth, leading to increased disposable income among consumers. This allows them to indulge in premium and specialty beers, driving the demand for these products. Furthermore, the region's strong tourism industry attracts visitors from around the world, providing a steady stream of customers for local breweries and beer-related establishments. In conclusion, the Beer market in Northern Europe is experiencing growth and development due to customer preferences for craft and specialty beers, trends in the market such as the rise of craft breweries and beer tourism, local special circumstances including a rich beer culture and favorable climate, and underlying macroeconomic factors such as stable economic growth and a thriving tourism industry. This positive trajectory is expected to continue as the market continues to evolve and cater to the changing demands of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.