Cider, Perry & Rice Wine - Northern Europe

The Cider, Perry & Rice Wine market in Northern Europe has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards healthier and more natural beverage options, which has contributed to the increasing demand for cider, perry, and rice wine. Consumers are becoming more conscious of their health and are seeking out products that are low in sugar and made from natural ingredients. Cider, perry, and rice wine fit this criteria, as they are often made from fermented fruits or grains and contain fewer additives compared to other alcoholic beverages. In addition to health concerns, customers in Northern Europe also appreciate the unique flavors and variety that cider, perry, and rice wine offer. These beverages can be made from a wide range of fruits and grains, resulting in a diverse selection of flavors and styles. This appeals to consumers who are looking for something different and are open to trying new and unique beverages. One trend that has emerged in the Cider, Perry & Rice Wine market in Northern Europe is the rise of craft and artisanal producers. These small-scale producers focus on creating high-quality, handcrafted products that cater to the preferences of local consumers. This trend has been driven by the increasing demand for locally sourced and sustainable products. Craft and artisanal producers often use traditional production methods and locally grown ingredients, which resonates with customers who value authenticity and support local businesses. Another trend in the market is the growing popularity of flavored ciders, perries, and rice wines. Manufacturers have been introducing a wide variety of flavors, such as apple and pear blends, berry infusions, and even experimental flavors like chili or ginger. These flavored options cater to consumers who are looking for more adventurous and unique taste experiences. Local special circumstances in Northern Europe, such as the region's rich agricultural heritage and abundance of fruit orchards, have also contributed to the growth of the Cider, Perry & Rice Wine market. The availability of locally grown fruits and grains provides a sustainable and cost-effective source of ingredients for producers in the region. This allows them to create high-quality products that showcase the flavors and characteristics of the local terroir. Underlying macroeconomic factors, such as the increasing disposable income and changing drinking habits in Northern Europe, have also played a role in the development of the Cider, Perry & Rice Wine market. As consumers become more affluent, they are willing to spend more on premium and niche products, including craft ciders, perries, and rice wines. Additionally, there has been a shift away from traditional alcoholic beverages, such as beer and wine, towards alternatives like cider, perry, and rice wine. This change in drinking preferences has created new opportunities for producers in the market. Overall, the Cider, Perry & Rice Wine market in Northern Europe is experiencing growth due to changing customer preferences, the rise of craft and artisanal producers, the popularity of flavored options, local special circumstances, and underlying macroeconomic factors.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.