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Wine - Greece

Greece
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$695.1m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$822.7m in 2024.
  • Revenue, combined amounts to US$1.5bn in 2024.
  • The revenue, at home is expected to grow annually by -0.87% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$67.46 are generated in 2024.
  • In the Wine market, volume, at home is expected to amount to 150.2m L by 2024.
  • Volume, out-of-home is expected to amount to 57.1m L in 2024.
  • Volume, combined is expected to amount to 207.3m L in 2024.
  • The Wine market is expected to show a volume growth, at home of -4.0% in 2025.0.
  • The average volume per person, at home in the Wine market is expected to amount to 14.58L in 2024.

Definition:

The Wine market contains alcoholic beverages derived from fermented grapes.

Structure:

The Wine market is divided into the following markets:

  • The Still Wine market refers to wine without the addition of carbon dioxide. This market also contains additional information regarding red wine, white wine, and rosé wine.
  • The Sparkling Wine market refers to wine with the addition of carbon dioxide.
  • The Fortified Wine market refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

In-Scope

  • Grape Wine, such as Red Wine
  • Sparkling Wine, such as Champagne
  • Fortified Wine, such as Sherry

Out-Of-Scope

  • Other Fruit Wines, such as Cider or Perry
  • Non-Alcoholic Wine
Wine: market data & analysis - Cover

Market Insights report

Wine: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Wine market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

    Customer preferences:
    Greek consumers have shown an increasing interest in wine, with a growing demand for both domestic and international varieties. This can be attributed to several factors, including a shift towards healthier lifestyles and a growing appreciation for the cultural and social aspects of wine consumption. Additionally, Greek consumers have become more adventurous in their wine choices, seeking out unique and lesser-known grape varieties.

    Trends in the market:
    One of the key trends in the Greek wine market is the resurgence of indigenous grape varieties. Greek winemakers have been focusing on reviving traditional grape varieties that were once overshadowed by international varieties. This trend has been influenced by a desire to preserve Greece's winemaking heritage and showcase the unique flavors and characteristics of these indigenous grapes. As a result, there has been an increase in the production and consumption of wines made from grapes such as Assyrtiko, Xinomavro, and Agiorgitiko. Another trend in the market is the growing popularity of organic and biodynamic wines. Greek consumers are increasingly seeking out wines that are produced using sustainable and environmentally friendly methods. This trend aligns with the global movement towards organic and natural products, as consumers become more conscious of the impact of their purchasing choices on the environment.

    Local special circumstances:
    Greece's rich history and diverse terroir contribute to the unique characteristics of its wines. The country's Mediterranean climate, with its long hours of sunshine and cooling sea breezes, provides ideal conditions for grape cultivation. Additionally, Greece's mountainous terrain and volcanic soil create a wide range of microclimates, allowing for the production of a diverse array of wine styles. Furthermore, Greece's strong cultural heritage and tradition of winemaking have played a significant role in shaping the wine market. Wine has been an integral part of Greek culture for thousands of years, with references to Greek wines dating back to ancient times. This cultural significance has fostered a deep appreciation for wine among the Greek population and has contributed to the development of a vibrant wine industry.

    Underlying macroeconomic factors:
    The Greek wine market has also been influenced by broader macroeconomic factors. The country's economic recovery following the financial crisis has led to increased consumer spending power and a growing middle class, which has contributed to the rise in wine consumption. Additionally, the growth of tourism in Greece has provided a boost to the wine industry, as tourists seek out authentic Greek experiences, including wine tasting and vineyard visits. In conclusion, the Wine market in Greece is experiencing growth due to changing customer preferences, including a demand for indigenous grape varieties and organic wines. The country's rich cultural heritage and diverse terroir also contribute to the development of the market. Furthermore, broader macroeconomic factors, such as economic recovery and the growth of tourism, have played a role in driving the growth of the wine industry in Greece.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

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    Wine: market data & analysis - BackgroundWine: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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