Beer - Greece | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$631.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.4bn in 2024.
Revenue, combined amounts to US$3.0bn in 2024.
The revenue, at home is expected to grow annually by -0.86% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$61.27 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 203.3m L by 2024.
Volume, out-of-home is expected to amount to 243.4m L in 2024.
Volume, combined is expected to amount to 446.7m L in 2024.
The Beer market is expected to show a volume growth, at home of -4.7% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 19.73L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Greek consumers have shown a growing preference for craft beers and specialty brews, moving away from traditional mass-produced beers. This shift in preferences can be attributed to the increasing interest in unique flavors, quality ingredients, and the desire to support local breweries. Additionally, there has been a rise in health-conscious consumers who are seeking low-alcohol or non-alcoholic beer options.

Trends in the market: One of the key trends in the Greek beer market is the rise of microbreweries and craft beer production. These smaller, independent breweries have gained popularity among consumers who appreciate the artisanal approach to brewing and the diverse range of flavors they offer. This trend aligns with the global craft beer movement, which has seen exponential growth worldwide. Another trend in the market is the increasing popularity of beer festivals and events. These gatherings provide an opportunity for breweries to showcase their products and engage with consumers. Beer festivals have become a social and cultural phenomenon in Greece, attracting both locals and tourists, and contributing to the overall growth of the beer market.

Local special circumstances: Greece's rich history and cultural heritage have had a significant impact on the beer market. Traditional Greek cuisine, with its emphasis on fresh ingredients and bold flavors, has influenced the development of local beer styles and flavors. Breweries in Greece often incorporate local ingredients such as herbs, fruits, and honey into their recipes, creating unique and distinct beers that appeal to both domestic and international consumers. Furthermore, the country's warm climate and vibrant outdoor lifestyle have contributed to the popularity of beer as a refreshing beverage choice. Beer is often enjoyed during social gatherings, beach trips, and outdoor activities, making it an integral part of Greek culture.

Underlying macroeconomic factors: The Greek beer market has also been influenced by macroeconomic factors such as tourism and economic stability. Greece is a popular tourist destination, attracting millions of visitors each year. The influx of tourists has increased the demand for beer, leading to growth in the market. Additionally, the country's economic stability and improved purchasing power have allowed consumers to spend more on discretionary items, including beer. In conclusion, the Beer market in Greece is experiencing growth due to changing customer preferences towards craft beers and specialty brews, emerging trends such as microbreweries and beer festivals, local special circumstances like traditional cuisine and outdoor lifestyle, and underlying macroeconomic factors such as tourism and economic stability. These factors collectively contribute to the development and expansion of the beer market in Greece.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.