Cider, Perry & Rice Wine - Greece

Greece, a country known for its rich history and vibrant culture, is also experiencing a growing trend in the Cider, Perry & Rice Wine market.

Customer preferences: In recent years, there has been a shift in customer preferences towards lighter and more refreshing alcoholic beverages. This has led to an increased demand for cider, perry, and rice wine, which are known for their crisp and fruity flavors. Consumers are also becoming more health-conscious and are seeking out alternatives to traditional alcoholic beverages, such as beer and wine. Cider, perry, and rice wine offer a lower alcohol content and are often perceived as a healthier choice.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Greece is the rise of craft and artisanal products. Consumers are increasingly interested in unique and locally-produced beverages, and this has created opportunities for small-scale producers to enter the market. These craft products often have a more complex flavor profile and are seen as premium offerings. Another trend in the market is the growing popularity of flavored ciders, perrys, and rice wines. Manufacturers are introducing a wide range of flavors, including apple, pear, cherry, and even tropical fruits. This variety appeals to a broader consumer base and allows for experimentation and customization.

Local special circumstances: Greece has a long tradition of producing wine, and this has created a favorable environment for the development of the Cider, Perry & Rice Wine market. The country has a strong agricultural sector, with an abundance of fruits and grains that can be used in the production of these beverages. Additionally, the Mediterranean climate provides ideal conditions for growing the apples and pears needed to make cider and perry.

Underlying macroeconomic factors: The economic recovery in Greece has also played a role in the growth of the Cider, Perry & Rice Wine market. As the country emerges from a period of financial crisis, consumers are becoming more confident in their purchasing power and are willing to spend on premium and specialty products. This has created a favorable market environment for cider, perry, and rice wine producers. In conclusion, the Cider, Perry & Rice Wine market in Greece is experiencing growth due to changing customer preferences, including a demand for lighter and healthier alcoholic beverages. The rise of craft and artisanal products, as well as flavored varieties, has also contributed to the market's development. Greece's rich agricultural sector and favorable climate provide a strong foundation for the production of these beverages. Additionally, the country's economic recovery has created a favorable market environment for cider, perry, and rice wine producers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.