Wine - D-A-CH

The Wine market in D-A-CH, consisting of Germany, Austria, and Switzerland, has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the D-A-CH region have shifted towards a greater appreciation for wine. Consumers are increasingly interested in exploring different varieties and styles of wine, both domestically and internationally. This has led to a growing demand for a wide range of wines, from traditional European offerings to new world wines from regions such as South America and Australia. Trends in the market have also played a role in the growth of the Wine market in D-A-CH. One notable trend is the rise of online wine sales. With the convenience of online shopping and the ability to access a vast selection of wines from around the world, more and more consumers are choosing to purchase their wine online. This trend has been further fueled by the COVID-19 pandemic, which has led to an increase in online shopping across all industries. Another trend in the market is the growing popularity of organic and biodynamic wines. Consumers in the D-A-CH region are becoming more conscious of their environmental impact and are seeking out wines that are produced using sustainable and organic practices. This trend has been driven by a combination of consumer demand and government regulations promoting sustainable agriculture. Local special circumstances also contribute to the development of the Wine market in D-A-CH. Germany, for example, is known for its production of high-quality white wines, particularly Riesling. The country's cool climate and diverse terroir provide ideal conditions for the cultivation of these wines. Austria, on the other hand, is renowned for its Grüner Veltliner, a crisp and aromatic white wine. Switzerland, although a smaller player in the wine market, produces unique wines due to its mountainous terrain and varied microclimates. Underlying macroeconomic factors have also played a role in the growth of the Wine market in D-A-CH. The region has experienced steady economic growth, which has led to an increase in disposable income and consumer spending. As a result, more consumers are able to afford higher-quality wines and are willing to explore different options. In conclusion, the Wine market in D-A-CH has been developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers become more interested in wine, online sales and the demand for organic and biodynamic wines have increased. Additionally, the unique characteristics of each country in the region contribute to the diversity and appeal of the Wine market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.