Cider, Perry & Rice Wine - D-A-CH

The Cider, Perry & Rice Wine market in D-A-CH has experienced significant growth in recent years, driven by changing consumer preferences and a growing interest in alternative alcoholic beverages.

Customer preferences: Consumers in the D-A-CH region have shown a growing preference for unique and flavorful alcoholic beverages, which has contributed to the rising popularity of Cider, Perry & Rice Wine. These beverages offer a refreshing and distinctive taste compared to traditional wines and beers, appealing to a wide range of consumers. Additionally, the increasing demand for gluten-free and vegan options has also boosted the market for these beverages, as they are often naturally gluten-free and made from plant-based ingredients.

Trends in the market: Germany, Austria, and Switzerland each have their own unique trends in the Cider, Perry & Rice Wine market. In Germany, there has been a surge in the popularity of craft ciders, with small local producers gaining recognition for their high-quality products. This trend is driven by a desire for locally sourced and artisanal beverages. In Austria, there has been a growing interest in perry, a type of pear cider, which is seen as a sophisticated and premium alternative to traditional ciders. Switzerland, on the other hand, has seen an increase in the consumption of rice wine, particularly among the younger generation. This trend can be attributed to the multicultural nature of the country, with rice wine being a popular choice among those with Asian heritage.

Local special circumstances: One of the key factors driving the growth of the Cider, Perry & Rice Wine market in D-A-CH is the presence of a strong local production. Each country in the region has its own traditional cider or perry production, which has helped to establish a strong foundation for the market. In addition, the D-A-CH region has a rich cultural heritage and a strong tradition of consuming alcoholic beverages, which has created a favorable environment for the growth of this market. Furthermore, the region's proximity to other European countries with well-established cider traditions, such as the United Kingdom and France, has also contributed to the popularity of these beverages.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in D-A-CH can also be attributed to several underlying macroeconomic factors. Firstly, the region has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to explore and experiment with different types of alcoholic beverages, including Cider, Perry & Rice Wine. Additionally, the region has a well-developed tourism industry, attracting visitors from around the world who are interested in experiencing the local culture and cuisine. This has provided a platform for local producers to showcase their products and has contributed to the growth of the market. Finally, the D-A-CH region has a strong tradition of supporting local and sustainable products, which has further boosted the demand for Cider, Perry & Rice Wine produced within the region.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.