Wine - Benelux

The Wine market in Benelux has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Benelux region have shifted towards a greater appreciation for wine, with consumers showing a growing interest in exploring different varieties and flavors. This trend can be attributed to several factors, including an increase in disposable income and a growing awareness of the health benefits associated with moderate wine consumption. As a result, consumers in Benelux are willing to spend more on premium wines and are seeking out unique and high-quality products. One of the key trends in the wine market in Benelux is the growing demand for organic and sustainable wines. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking out wines that are produced using sustainable practices. This trend is also influenced by the increasing popularity of organic and natural food products in the region. As a result, winemakers in Benelux are responding to this demand by adopting organic and sustainable farming methods and promoting their eco-friendly practices. Another trend in the wine market in Benelux is the rise of online wine sales. With the increasing popularity of e-commerce, consumers are now able to conveniently purchase wines online and have them delivered to their doorstep. This trend is particularly appealing to younger consumers who are tech-savvy and prefer the convenience of online shopping. Online wine retailers are capitalizing on this trend by offering a wide selection of wines from around the world and providing detailed information and reviews to help consumers make informed choices. Local special circumstances in Benelux also contribute to the development of the wine market. The region has a rich history and tradition of winemaking, particularly in Belgium and Luxembourg. Local winemakers are leveraging this heritage to produce unique and distinctive wines that showcase the terroir of the region. Additionally, the close proximity of Benelux countries to major wine-producing regions in France, Germany, and Italy allows for easy access to a wide variety of wines, further fueling consumer interest and demand. Underlying macroeconomic factors such as stable economic growth and increasing consumer confidence also play a role in the development of the wine market in Benelux. As the economy continues to strengthen, consumers have more disposable income to spend on luxury goods, including wine. Furthermore, the region's strategic location and well-developed transportation infrastructure make it an attractive market for wine producers and distributors looking to expand their reach. In conclusion, the wine market in Benelux is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers in the region are increasingly interested in exploring different varieties of wine and are willing to spend more on premium and sustainable products. The rise of online wine sales and the region's rich winemaking heritage further contribute to the market's development. With favorable economic conditions and a growing consumer base, the wine market in Benelux is expected to continue its positive trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.