Hard Seltzer - Benelux

Benelux

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$12.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$25.4m in 2024.
Revenue, combined amounts to US$38.2m in 2024.
The revenue, at home is expected to grow annually by 1.13% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.43 are generated in 2024.
In the Hard Seltzer market, volume, at home is expected to amount to 1.3m L by 2024.
Volume, out-of-home is expected to amount to 780.8k L in 2024.
Volume, combined is expected to amount to 2.1m L in 2024.
The Hard Seltzer market is expected to show a volume growth, at home of -1.1% in 2025.0.
The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.04L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Hard Seltzer market in Benelux has been experiencing significant growth in recent years. Customer preferences in the Benelux region have shifted towards healthier beverage options, with consumers becoming more conscious of their alcohol consumption and seeking out lower calorie and lower sugar alternatives. Hard Seltzers, with their low calorie and low sugar content, have emerged as a popular choice among health-conscious consumers in the region. Trends in the market indicate that the demand for Hard Seltzers in Benelux is being driven by the younger demographic, particularly millennials and Gen Z consumers. These consumers are more open to trying new and innovative products, and Hard Seltzers offer a refreshing and trendy alternative to traditional alcoholic beverages. The convenience and portability of canned Hard Seltzers also appeal to this demographic, as they can be easily enjoyed on-the-go or at social gatherings. Local special circumstances in the Benelux region, such as the growing popularity of outdoor activities and the rise of social media influencers, have contributed to the development of the Hard Seltzer market. The Benelux region is known for its vibrant outdoor culture, with activities such as hiking, cycling, and picnicking being popular among residents. Hard Seltzers, with their refreshing and light flavors, have become a popular choice for consumers looking for a refreshing drink to enjoy during their outdoor adventures. Additionally, the rise of social media influencers in the region has played a role in promoting the trend of Hard Seltzers, as these influencers often showcase the products in their content, generating interest and driving consumer demand. Underlying macroeconomic factors, such as the increasing disposable income and changing lifestyle patterns in the Benelux region, have also contributed to the growth of the Hard Seltzer market. As consumers in the region have more disposable income, they are willing to spend on premium and innovative products like Hard Seltzers. Moreover, the changing lifestyle patterns, with consumers seeking healthier and more balanced lifestyles, have created a demand for beverages that align with these preferences. In conclusion, the Hard Seltzer market in Benelux is developing rapidly due to customer preferences for healthier beverage options, the influence of social media and outdoor culture, and underlying macroeconomic factors such as increasing disposable income and changing lifestyle patterns.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.