Spirits - Benelux

The Spirits market in Benelux has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Spirits market in Benelux have shifted towards premium and craft spirits, as consumers increasingly value quality and unique flavors. This trend is fueled by a growing interest in artisanal products and a desire for authentic experiences. Additionally, there is a rising demand for spirits with lower alcohol content, as health-conscious consumers seek alternatives to traditional high-proof beverages. Trends in the market include the rise of gin, which has become a popular choice among consumers in Benelux. This trend can be attributed to the versatility of gin, which can be enjoyed in a variety of cocktails and mixed drinks. Furthermore, the popularity of gin is driven by the emergence of craft distilleries that produce small-batch, artisanal gins with botanical infusions. Another trend in the Spirits market in Benelux is the growing interest in whiskey, particularly single malt whiskey. Whiskey appreciation clubs and tasting events have gained popularity, allowing consumers to explore different varieties and learn about the production process. The demand for whiskey is also influenced by the perception of it as a sophisticated and refined spirit. Local special circumstances in Benelux contribute to the development of the Spirits market. The region has a rich history and tradition of spirits production, with Belgium known for its genever and jenever, and the Netherlands for its gin. This heritage creates a sense of pride and loyalty among consumers, who are eager to support local distilleries and try traditional spirits. Additionally, the tourism industry in Benelux attracts visitors from around the world, who are interested in experiencing the local culture and trying authentic spirits. Underlying macroeconomic factors, such as economic growth and increasing disposable income, also play a role in the development of the Spirits market in Benelux. As the economy improves, consumers have more purchasing power and are willing to spend on premium spirits. Furthermore, the rise of the middle class in the region has led to a larger consumer base for spirits, driving market growth. In conclusion, the Spirits market in Benelux is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft spirits, the popularity of gin and whiskey, the region's spirits heritage, and the improving economy all contribute to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.