Spirits - Benelux | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$2.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.5bn in 2024.
Revenue, combined amounts to US$4.2bn in 2024.
The revenue, at home is expected to grow annually by 1.68% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$146bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$88.25 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 74.5m L by 2024.
Volume, out-of-home is expected to amount to 11.6m L in 2024.
Volume, combined is expected to amount to 86.1m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.5% in 2025.0.
The average volume per person, at home in the Spirits market is expected to amount to 2.48L in 2024.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Whisky, such as Jack Daniel's Tenessee Whiskey
Vodka, such as Absolut Vodka
Rum, such as Bacardi Rum
Gin, such as Ginebra San Miguel
Brandy, such as Ararat Brandy

Wine, such as Red Wine
Beer, such as Budweiser
Non-Alcoholic Spirits, such as Tanqueray 0.0

The Spirits market in Benelux has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Spirits market in Benelux have shifted towards premium and craft spirits, as consumers increasingly value quality and unique flavors. This trend is fueled by a growing interest in artisanal products and a desire for authentic experiences. Additionally, there is a rising demand for spirits with lower alcohol content, as health-conscious consumers seek alternatives to traditional high-proof beverages. Trends in the market include the rise of gin, which has become a popular choice among consumers in Benelux. This trend can be attributed to the versatility of gin, which can be enjoyed in a variety of cocktails and mixed drinks. Furthermore, the popularity of gin is driven by the emergence of craft distilleries that produce small-batch, artisanal gins with botanical infusions. Another trend in the Spirits market in Benelux is the growing interest in whiskey, particularly single malt whiskey. Whiskey appreciation clubs and tasting events have gained popularity, allowing consumers to explore different varieties and learn about the production process. The demand for whiskey is also influenced by the perception of it as a sophisticated and refined spirit. Local special circumstances in Benelux contribute to the development of the Spirits market. The region has a rich history and tradition of spirits production, with Belgium known for its genever and jenever, and the Netherlands for its gin. This heritage creates a sense of pride and loyalty among consumers, who are eager to support local distilleries and try traditional spirits. Additionally, the tourism industry in Benelux attracts visitors from around the world, who are interested in experiencing the local culture and trying authentic spirits. Underlying macroeconomic factors, such as economic growth and increasing disposable income, also play a role in the development of the Spirits market in Benelux. As the economy improves, consumers have more purchasing power and are willing to spend on premium spirits. Furthermore, the rise of the middle class in the region has led to a larger consumer base for spirits, driving market growth. In conclusion, the Spirits market in Benelux is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft spirits, the popularity of gin and whiskey, the region's spirits heritage, and the improving economy all contribute to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.