Beer - Benelux

The Beer market in Benelux has been experiencing significant growth in recent years.

Customer preferences: Customers in Benelux have shown a strong preference for a wide variety of beer styles, including lagers, ales, and specialty beers. Craft beer has become increasingly popular, with consumers seeking unique and flavorful options. There is also a growing interest in low-alcohol and non-alcoholic beers, as health-conscious consumers look for alternatives to traditional alcoholic beverages.

Trends in the market: One of the key trends in the Beer market in Benelux is the rise of craft breweries. These small, independent breweries are known for their innovative and high-quality beers, which appeal to consumers looking for something different from the mass-produced options. Craft beer festivals and events have also gained popularity, providing opportunities for breweries to showcase their products and engage with customers. Another trend in the market is the increasing demand for premium and imported beers. Consumers in Benelux are willing to pay more for higher-quality beers, and they are also interested in trying beers from different countries and regions. This has led to a wider selection of international beers being available in the market, both in retail stores and in bars and restaurants.

Local special circumstances: Benelux countries, Belgium, the Netherlands, and Luxembourg, have a long-standing beer culture and tradition. Beer is deeply ingrained in the local culture and is often associated with socializing and celebrations. This cultural significance of beer has contributed to the strong demand for beer in the region. Additionally, the proximity of Benelux to other European countries has made it a popular destination for beer tourism. Many beer enthusiasts travel to the region to visit breweries, participate in beer tastings, and explore the local beer scene. This has further fueled the growth of the Beer market in Benelux.

Underlying macroeconomic factors: The Beer market in Benelux is influenced by several macroeconomic factors. The overall economic stability and high disposable income levels in the region have contributed to the growth of the market. Consumers have more purchasing power and are willing to spend on premium and specialty beers. Furthermore, the changing demographics in Benelux have also had an impact on the Beer market. The younger generation, in particular, is driving the demand for craft beer and non-alcoholic options. They are more open to trying new flavors and are conscious of their health and wellness. In conclusion, the Beer market in Benelux is experiencing growth due to customer preferences for a variety of beer styles, including craft beer and low-alcohol options. The rise of craft breweries and the demand for premium and imported beers are also contributing to the market's development. The local beer culture and the popularity of beer tourism in the region are additional factors driving the growth. Overall, the stable economy and changing demographics in Benelux have created a favorable environment for the Beer market to thrive.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.