Wine - Belarus

Belarus, a landlocked country in Eastern Europe, has seen significant growth and development in its wine market in recent years. Customer preferences have shifted towards wine consumption, leading to an increase in demand for both domestic and imported wines. This trend can be attributed to several factors, including changing tastes, increased disposable income, and a growing interest in wine culture.

Customer preferences: Belarusian consumers have traditionally favored spirits such as vodka and brandy. However, there has been a noticeable shift in recent years towards wine consumption. This change in preferences can be attributed to a growing interest in wine culture and a desire for a more diverse range of alcoholic beverages. Wine is seen as a sophisticated and elegant choice, particularly among the younger generation. Additionally, the health benefits associated with moderate wine consumption have also contributed to its popularity.

Trends in the market: One of the key trends in the Belarusian wine market is the increasing demand for imported wines. Belarusian consumers have become more adventurous in their wine choices and are seeking out wines from different regions around the world. This trend can be attributed to the growing availability of imported wines in local supermarkets and wine shops, as well as the influence of international travel and exposure to different wine cultures. Another trend in the market is the rise of domestic wine production. Belarus has a long history of winemaking, and local producers have been able to capitalize on the growing demand for wine. Domestic wines are often seen as a source of national pride and are favored by consumers who prefer to support local businesses. The quality of Belarusian wines has also improved in recent years, further driving their popularity.

Local special circumstances: Belarus has a unique climate and geography that make it suitable for wine production. The country's mild continental climate and fertile soil provide favorable conditions for grape cultivation. Additionally, the Belarusian government has implemented policies to support the development of the wine industry, including providing financial incentives to winemakers and promoting wine tourism. These factors have contributed to the growth of the domestic wine industry and have helped position Belarus as a player in the global wine market.

Underlying macroeconomic factors: The growth of the wine market in Belarus can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As consumers have more money to spend, they are able to afford higher-quality wines and are more willing to experiment with different varieties and brands. Additionally, the Belarusian government has implemented policies to reduce import duties on wine, making it more affordable for consumers and further driving demand. In conclusion, the wine market in Belarus has experienced significant growth and development in recent years. Changing customer preferences, including a shift towards wine consumption and a desire for more diverse options, have contributed to this trend. The rise of domestic wine production and the increasing availability of imported wines have also played a role in the market's development. Additionally, favorable local circumstances, such as the country's climate and government support, have further fueled the growth of the wine industry. Overall, the wine market in Belarus is expected to continue to expand as consumers become more knowledgeable and adventurous in their wine choices.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.