Spirits - Belarus

Belarus, located in Eastern Europe, has seen significant developments in its Spirits market in recent years. Customer preferences have shifted towards premium and craft spirits, driven by a growing middle class and increasing disposable income. Additionally, local special circumstances, such as a strong drinking culture and the popularity of traditional Belarusian spirits, have contributed to the market's growth. Customer preferences in Belarus have been influenced by several factors. Firstly, the country's growing middle class has led to an increase in disposable income, allowing consumers to trade up to higher quality spirits. This has resulted in a rising demand for premium and craft spirits, as consumers seek unique and high-quality products. Furthermore, the trend towards healthier lifestyles has also impacted customer preferences, with a growing interest in spirits made from natural and organic ingredients. In addition to changing customer preferences, there are several trends in the Belarusian Spirits market. One notable trend is the increasing popularity of traditional Belarusian spirits, such as samogon and krambambula. These spirits have a long history in Belarus and are often produced in small batches using traditional methods. The demand for these traditional spirits has been driven by a desire for authenticity and a connection to local culture. Another trend in the market is the rise of craft spirits. Craft distilleries have emerged in Belarus, producing small-batch spirits with a focus on quality and craftsmanship. These craft spirits often have unique flavors and are made using traditional distillation techniques. The trend towards craft spirits reflects a growing consumer interest in supporting local producers and experiencing unique and artisanal products. Local special circumstances also play a role in the development of the Spirits market in Belarus. Belarus has a strong drinking culture, with alcohol consumption being an important part of social gatherings and celebrations. This cultural aspect contributes to the demand for spirits in the country. Additionally, Belarus has a rich history of producing spirits, including vodka, which is a traditional and well-known Belarusian product. The popularity of traditional Belarusian spirits adds to the overall growth of the market. Underlying macroeconomic factors have also influenced the Spirits market in Belarus. The country's stable economic growth and increasing disposable income have created a favorable environment for the market to thrive. Additionally, the government has implemented policies to support the development of the alcohol industry, including tax incentives for local producers. These factors have contributed to the overall growth and development of the Spirits market in Belarus. In conclusion, the Spirits market in Belarus has experienced significant developments in recent years. Changing customer preferences towards premium and craft spirits, the popularity of traditional Belarusian spirits, local special circumstances such as a strong drinking culture, and underlying macroeconomic factors have all contributed to the market's growth. As the middle class continues to expand and consumer tastes evolve, the Spirits market in Belarus is expected to continue its upward trajectory.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.