Cider, Perry & Rice Wine - Belarus

The Cider, Perry & Rice Wine market in Belarus has been experiencing steady growth in recent years. Customer preferences in the market are shifting towards healthier and more diverse beverage options. Consumers are increasingly looking for alternatives to traditional alcoholic drinks, and cider, perry, and rice wine provide a refreshing and unique option. These beverages are often perceived as lighter and more natural compared to other alcoholic beverages, which appeals to health-conscious consumers. Additionally, the growing popularity of craft and artisanal products has also contributed to the increased demand for cider, perry, and rice wine in Belarus. One of the key trends in the market is the rise of local and regional producers. Belarus has a rich tradition of fruit cultivation, particularly apples and pears, which are the main ingredients in cider and perry production. Local producers have capitalized on this advantage by creating high-quality and authentic products that resonate with consumers. Furthermore, the growing interest in traditional and artisanal production methods has allowed smaller producers to gain a foothold in the market, offering unique and niche products to cater to specific consumer tastes. Another trend in the market is the increasing availability and variety of flavors. Producers are constantly innovating and introducing new flavors to attract consumers. This has expanded the appeal of cider, perry, and rice wine beyond traditional fruit flavors, with options like berry, citrus, and even spice-infused varieties becoming more popular. This trend has also been influenced by the growing popularity of mixology, as these beverages can be used as a base for creative cocktails and drinks. Local special circumstances in Belarus have also played a role in the development of the market. The country has a strong agricultural sector, with a significant portion of the population engaged in farming and fruit cultivation. This has provided a reliable and abundant source of raw materials for cider, perry, and rice wine production. Additionally, the government has been supportive of the local alcohol industry, providing incentives and support for small and medium-sized producers. This has created a favorable environment for the growth of the market and has encouraged entrepreneurship and innovation in the sector. Underlying macroeconomic factors have also contributed to the development of the cider, perry, and rice wine market in Belarus. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to explore new and premium beverage options, including cider, perry, and rice wine. Furthermore, the country's growing tourism industry has also contributed to the demand for these beverages, as tourists are often looking to experience local flavors and products. In conclusion, the cider, perry, and rice wine market in Belarus is developing due to changing customer preferences, the rise of local producers, the availability of diverse flavors, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing in the coming years as consumers seek healthier and more unique beverage options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.