Beer - Belarus

The Beer market in Belarus has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Belarusian beer market have shifted towards premium and craft beers, as consumers seek higher quality and more unique flavors. This trend mirrors the global beer market, where craft breweries have gained popularity in recent years. Additionally, health-conscious consumers are increasingly opting for low-alcohol and non-alcoholic beer options, contributing to the diversification of the market. Trends in the Belarusian beer market include the rise of microbreweries and the increasing popularity of beer festivals. Microbreweries have gained traction in Belarus, offering consumers a wider range of craft beer options with distinct flavors and brewing techniques. These smaller-scale breweries often cater to niche markets and attract beer enthusiasts seeking unique and artisanal products. The growing popularity of beer festivals in Belarus further highlights the country's evolving beer culture, providing a platform for breweries to showcase their products and engage with consumers. Local special circumstances such as the Belarusian government's support for the beer industry have also played a role in the market's development. The government has implemented measures to promote domestic beer production and protect local breweries, including the introduction of excise tax exemptions for small and medium-sized breweries. This support has encouraged the growth of microbreweries and contributed to the overall expansion of the beer market in Belarus. Underlying macroeconomic factors have also influenced the beer market in Belarus. The country's stable economic growth and rising disposable incomes have increased consumer purchasing power, allowing for greater spending on premium and craft beer products. Additionally, changing demographics, such as a younger population with more adventurous tastes, have contributed to the demand for innovative and diverse beer options. In conclusion, the Beer market in Belarus is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beers, the rise of microbreweries, the popularity of beer festivals, government support for the industry, and favorable macroeconomic conditions have all contributed to the market's development. As these factors continue to evolve, the Belarusian beer market is likely to see further expansion and diversification in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.