Hard Seltzer - Belarus

The Hard Seltzer market in Belarus has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing demand for low-calorie and refreshing alcoholic beverages.

Customer preferences: Belarusian consumers have shown a strong preference for healthier and lower-calorie alternatives to traditional alcoholic beverages. This shift in consumer behavior can be attributed to increasing health consciousness and a desire to lead a more balanced lifestyle. Hard Seltzers, with their low-calorie content and natural flavors, have emerged as a popular choice among health-conscious consumers in Belarus.

Trends in the market: The Hard Seltzer market in Belarus has witnessed a surge in product offerings and brand competition. Domestic and international beverage companies have recognized the potential of this market and have introduced a wide range of Hard Seltzer flavors to cater to diverse consumer preferences. The market has also seen an increase in the availability of locally produced Hard Seltzer brands, which has further fueled the growth of the market.

Local special circumstances: Belarus has a well-established alcohol industry, with a strong tradition of vodka consumption. However, the rising popularity of Hard Seltzers has presented a new opportunity for both domestic and international players to diversify their product portfolios. The relatively low alcohol content of Hard Seltzers compared to traditional spirits has also made them appealing to a wider audience, including younger consumers who are looking for lighter and more refreshing alcoholic options.

Underlying macroeconomic factors: The growing Hard Seltzer market in Belarus can be attributed to several macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending power. This has allowed consumers to explore new and innovative beverage options, including Hard Seltzers. Secondly, the changing demographics in Belarus, with a younger population comprising a significant portion of the consumer base, have contributed to the growth of the Hard Seltzer market. Younger consumers are more likely to embrace new trends and are attracted to the modern and trendy image associated with Hard Seltzers. Furthermore, the increasing urbanization and Westernization of Belarusian society have also played a role in the development of the Hard Seltzer market. As consumers become more exposed to global trends and lifestyles, they are seeking out products that align with these influences, and Hard Seltzers have become a symbol of the modern and cosmopolitan lifestyle. In conclusion, the Hard Seltzer market in Belarus is experiencing significant growth due to changing consumer preferences, the introduction of new flavors and brands, and favorable macroeconomic factors. The market is expected to continue expanding as more consumers embrace the healthier and low-calorie attributes of Hard Seltzers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.