Alcoholic Drinks - Rwanda | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$1.5bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$79.5m in 2024.
Revenue, combined amounts to US$1.6bn in 2024.
The revenue, at home is expected to grow annually by 5.75% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$104.80 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.1bn L by 2024.
Volume, out-of-home is expected to amount to 35.8m L in 2024.
Volume, combined is expected to amount to 1.1bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 74.05L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Rwanda has been experiencing significant growth in recent years.

Customer preferences: Rwandan consumers have shown a growing interest in alcoholic drinks, particularly beer and wine. Beer is the most popular alcoholic beverage in the country, with a wide range of local and international brands available. Rwandans enjoy the refreshing taste of beer, especially during social gatherings and celebrations. Wine consumption has also been on the rise, as consumers are becoming more interested in exploring different flavors and varieties.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Rwanda is the increasing demand for craft beer. Craft beer has gained popularity among consumers who appreciate the unique flavors and high-quality ingredients used in its production. Local breweries have emerged to meet this demand, offering a variety of craft beer options. This trend reflects a global movement towards artisanal and locally produced beverages. Another trend in the market is the growing popularity of premium spirits. Rwandan consumers are willing to spend more on high-end spirits, such as whiskey and vodka, as they perceive them to be of superior quality. This trend is driven by changing consumer preferences and a desire for more sophisticated drinking experiences.

Local special circumstances: Rwanda's growing tourism industry has had a positive impact on the Alcoholic Drinks market. As more tourists visit the country, there is an increased demand for alcoholic beverages in hotels, restaurants, and bars. This has created opportunities for both local and international brands to expand their presence in the market.

Underlying macroeconomic factors: Rwanda's steady economic growth and rising disposable incomes have contributed to the development of the Alcoholic Drinks market. As more people have the means to spend on non-essential items, they are more likely to purchase alcoholic beverages. Additionally, the country's young and urban population is driving the demand for alcoholic drinks, as they are more open to trying new products and experiences. In conclusion, the Alcoholic Drinks market in Rwanda is experiencing growth due to changing customer preferences, including a growing interest in craft beer and premium spirits. The country's tourism industry and economic development have also played a role in driving the market forward. As the market continues to evolve, it presents opportunities for both local and international brands to cater to the diverse tastes and preferences of Rwandan consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.