Cider, Perry & Rice Wine - Rwanda

Rwanda

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$1.2bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$44.8m in 2024.
Revenue, combined amounts to US$1.3bn in 2024.
The revenue, at home is expected to grow annually by 5.84% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$85.14 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 922.4m L by 2024.
Volume, out-of-home is expected to amount to 23.7m L in 2024.
Volume, combined is expected to amount to 946.2m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of 0.9% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 63.99L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Rwanda has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Rwanda have shifted towards healthier and more diverse beverage options, leading to an increased demand for cider, perry, and rice wine. Consumers are becoming more conscious of their health and are seeking out alternatives to traditional alcoholic beverages. Cider, perry, and rice wine offer a lighter and more refreshing option compared to other alcoholic drinks, making them popular choices among health-conscious consumers. Additionally, these beverages are often perceived as more natural and artisanal, appealing to the growing trend of supporting local and sustainable products. Trends in the market indicate a growing interest in locally produced cider, perry, and rice wine. Rwandan consumers are increasingly looking for products that are made using locally sourced ingredients and traditional production methods. This trend is driven by a desire to support local businesses and promote the country's cultural heritage. As a result, there has been an emergence of local producers who are focusing on creating high-quality and authentic cider, perry, and rice wine that cater to the specific tastes and preferences of the Rwandan market. Local special circumstances also play a role in the development of the Cider, Perry & Rice Wine market in Rwanda. The country's favorable climate and fertile soil provide ideal conditions for growing apples, pears, and rice, which are the key ingredients used in the production of these beverages. This has encouraged local farmers and entrepreneurs to invest in the cultivation of these crops, leading to an increase in the availability of raw materials for cider, perry, and rice wine production. The government has also recognized the potential of this market and has implemented policies to support the growth of the industry, such as providing financial incentives and regulatory support to local producers. Underlying macroeconomic factors have also contributed to the growth of the Cider, Perry & Rice Wine market in Rwanda. The country's steady economic growth and rising disposable incomes have resulted in an expanding middle class with more purchasing power. This has created a larger consumer base for premium and specialty beverages, including cider, perry, and rice wine. Additionally, the increasing urbanization and westernization of Rwandan society have led to a greater exposure to international trends and a willingness to try new and unique products. In conclusion, the Cider, Perry & Rice Wine market in Rwanda is developing due to changing customer preferences towards healthier and more diverse beverage options, a growing interest in locally produced products, favorable local special circumstances, and underlying macroeconomic factors. This presents an opportunity for both local and international producers to tap into the growing demand for cider, perry, and rice wine in the Rwandan market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.