Beer - Rwanda

The Beer market in Rwanda has been experiencing significant growth in recent years.

Customer preferences: Rwandan consumers have shown a growing preference for beer as their beverage of choice. This can be attributed to the cultural significance of beer in the country, where it is often consumed during social gatherings and celebrations. Additionally, the affordability and availability of beer have made it a popular choice among consumers.

Trends in the market: One notable trend in the Rwandan beer market is the increasing demand for craft beer. Craft breweries have emerged in the country, offering unique and high-quality beer options to consumers. This trend reflects a growing interest in premium and artisanal products among Rwandan consumers. Another trend is the rising popularity of flavored beers. Breweries are introducing innovative flavors such as fruit-infused and spiced beers to cater to changing consumer preferences. This trend aligns with the global shift towards flavored alcoholic beverages and provides consumers with a wider range of options to choose from.

Local special circumstances: Rwanda's beer market is also influenced by local special circumstances. The country has a growing tourism industry, attracting visitors from around the world. This has created a demand for beer that caters to international tastes and preferences. Breweries in Rwanda have responded to this by introducing international beer brands and styles to their portfolios. Additionally, the Rwandan government has implemented policies to promote local production and consumption of beer. This includes supporting the growth of domestic breweries and imposing import restrictions on foreign beer. These measures have stimulated the local beer industry and encouraged investment in the sector.

Underlying macroeconomic factors: The growth of the beer market in Rwanda can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed for greater spending on discretionary items such as beer. Furthermore, the young and growing population in Rwanda has contributed to the expansion of the beer market. With a large proportion of the population falling within the legal drinking age, there is a significant consumer base for breweries to target. In conclusion, the Beer market in Rwanda has seen significant growth driven by customer preferences for beer, trends such as the demand for craft and flavored beers, local special circumstances including the tourism industry and government policies, and underlying macroeconomic factors such as economic growth and a young population.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.