Hard Seltzer - Rwanda

The Hard Seltzer market in Rwanda is experiencing significant growth and development.

Customer preferences: Rwandan consumers are increasingly opting for healthier beverage options, which has contributed to the rising popularity of Hard Seltzers. With an increasing focus on health and wellness, consumers are seeking low-calorie and low-sugar alternatives to traditional alcoholic beverages. Hard Seltzers, with their refreshing and crisp flavors, have quickly gained traction among health-conscious consumers in Rwanda.

Trends in the market: One of the key trends in the Hard Seltzer market in Rwanda is the growing demand for locally-produced and natural ingredients. Consumers are actively seeking products that are made with locally-sourced ingredients, as they value supporting local businesses and reducing their carbon footprint. This trend has led to the emergence of local breweries and beverage companies that specialize in producing Hard Seltzers using locally-sourced fruits and botanicals. Another trend in the market is the increasing availability and variety of flavors. Rwandan consumers are embracing the wide range of flavors offered by Hard Seltzer brands, including tropical fruits, citrus, and botanical infusions. This variety appeals to consumers who are looking for refreshing and flavorful alternatives to traditional alcoholic beverages.

Local special circumstances: Rwanda's growing tourism industry has also contributed to the development of the Hard Seltzer market. With an increasing number of international tourists visiting the country, there is a demand for familiar and trendy beverages. Hard Seltzers, with their global popularity, provide a trendy and refreshing option for both locals and tourists alike.

Underlying macroeconomic factors: The economic growth and stability in Rwanda have also played a role in the development of the Hard Seltzer market. As disposable incomes rise, consumers have more purchasing power to explore new and premium beverage options. This has created a favorable environment for the growth of the Hard Seltzer market, as consumers are willing to spend on innovative and trendy products. In conclusion, the Hard Seltzer market in Rwanda is experiencing significant growth and development due to the increasing consumer preference for healthier beverage options, the demand for locally-produced and natural ingredients, the availability of a wide range of flavors, the growth of the tourism industry, and the economic stability in the country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.