Cider, Perry & Rice Wine - EAEU

The Cider, Perry & Rice Wine market in EAEU is experiencing significant growth, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in the EAEU region are increasingly favoring alcoholic beverages that offer a unique and diverse taste experience. This has led to a growing demand for Cider, Perry & Rice Wine, which are known for their distinct flavors and refreshing qualities. Additionally, consumers are becoming more health-conscious and are seeking out alternative alcoholic beverages that are perceived to be healthier than traditional options.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in the EAEU region is the rise of craft and artisanal products. Consumers are increasingly interested in small-batch, locally-produced beverages that offer a high level of quality and authenticity. This trend is driven by a desire for unique flavors and a connection to the local culture and traditions. Another trend in the market is the increasing popularity of flavored Cider, Perry & Rice Wine. Manufacturers are introducing a wide range of flavors, including fruit-infused varieties, to cater to the evolving tastes of consumers. This trend is particularly evident among younger consumers who are looking for innovative and exciting options.

Local special circumstances: The EAEU region is home to a rich agricultural heritage, with a wide variety of fruits and grains grown in the area. This abundance of raw materials provides a unique opportunity for local producers to create high-quality Cider, Perry & Rice Wine using locally-sourced ingredients. This not only appeals to consumers who value products with a local provenance but also supports the local economy and promotes sustainability.

Underlying macroeconomic factors: The economic growth and increasing disposable income in the EAEU region have contributed to the growth of the Cider, Perry & Rice Wine market. As consumers have more money to spend on discretionary items, they are more likely to explore new and unique alcoholic beverages. Additionally, the region's growing tourism industry has also played a role in driving the demand for Cider, Perry & Rice Wine, as tourists are often interested in trying local beverages as part of their cultural experience. In conclusion, the Cider, Perry & Rice Wine market in the EAEU region is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek out unique and diverse taste experiences, the market is expected to expand further in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.