Beer - EAEU

The Beer market in EAEU has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

Customer preferences: One of the main reasons for the growth of the Beer market in EAEU is changing customer preferences. Consumers in this region have shown a growing interest in craft beers and unique flavors. They are increasingly looking for high-quality, locally produced beers that offer a distinct taste experience. This shift in preferences has led to the emergence of a vibrant craft beer scene in many countries within the EAEU.

Trends in the market: The Beer market in EAEU has also been influenced by several trends. One of the key trends is the increasing popularity of low-alcohol and non-alcoholic beers. Health-conscious consumers are opting for these alternatives as they offer the same refreshing taste without the negative effects of alcohol. This trend has been further fueled by the growing number of regulations and awareness campaigns promoting responsible drinking. Another trend that has shaped the Beer market in EAEU is the rise of e-commerce. Online platforms have made it easier for consumers to discover and purchase a wide variety of beers from different countries. This has not only increased consumer choice but has also allowed smaller, niche breweries to reach a wider audience.

Local special circumstances: The Beer market in EAEU is also influenced by local special circumstances. For example, the region has a rich brewing tradition and a strong beer culture. This has created a demand for traditional beer styles and has led to the preservation of local brewing techniques. Additionally, the EAEU countries have a diverse culinary heritage, and beer is often enjoyed as an accompaniment to local dishes. This cultural aspect has contributed to the sustained popularity of beer in the region.

Underlying macroeconomic factors: Several underlying macroeconomic factors have contributed to the growth of the Beer market in EAEU. Economic stability and rising disposable incomes have increased consumer spending power, allowing more people to afford beer as a regular indulgence. Additionally, the region has witnessed a steady increase in tourism, with visitors often seeking out local beers as part of their cultural experience. This has provided a boost to the beer industry, particularly in popular tourist destinations. In conclusion, the Beer market in EAEU has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek unique beer experiences and as the region's economy continues to grow, the market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.