Cider, Perry & Rice Wine - Botswana

The Cider, Perry & Rice Wine market in Botswana has been experiencing steady growth in recent years.

Customer preferences: Botswana has a growing middle class with increasing disposable income, which has led to a shift in consumer preferences towards premium and high-quality products. This trend is reflected in the Cider, Perry & Rice Wine market, where consumers are willing to pay a premium for products that offer unique flavors and high-quality ingredients. Additionally, there is a growing interest in healthier alternatives to traditional alcoholic beverages, and Cider, Perry & Rice Wine offer a lighter and fruitier option compared to other alcoholic beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Botswana is the increasing demand for craft and artisanal products. Consumers are becoming more interested in locally produced beverages that offer a unique taste and story. This trend is driven by the desire to support local businesses and the growing interest in sustainable and environmentally friendly products. As a result, there has been a rise in the number of small-scale producers and microbreweries offering a wide range of flavors and styles. Another trend in the market is the introduction of flavored and infused Cider, Perry & Rice Wine. Manufacturers are constantly innovating and experimenting with different flavors to cater to changing consumer preferences. This includes the introduction of exotic fruit flavors, botanical infusions, and even savory options. These flavored and infused products are appealing to a younger demographic who are looking for new and exciting taste experiences.

Local special circumstances: Botswana has a strong tourism industry, and this has had a positive impact on the Cider, Perry & Rice Wine market. Tourists from around the world visit the country to experience its unique culture and natural beauty. As a result, there is a demand for locally produced beverages that offer an authentic taste of Botswana. This has created opportunities for local producers to showcase their products and attract both domestic and international customers.

Underlying macroeconomic factors: The steady growth of the Cider, Perry & Rice Wine market in Botswana can be attributed to several underlying macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. Additionally, the government has implemented policies to promote local industries and support small-scale producers, which has created a favorable business environment for the Cider, Perry & Rice Wine market. Furthermore, Botswana's membership in regional trade agreements has facilitated the import and export of alcoholic beverages, allowing for a wider variety of products to be available in the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.